Marketing Plan for Hurt to Hope

I recently published a children’s book, “Hurt to Hope,” that helps young readers—and the parents guiding them—move from pain toward healing. It is already available on Amazon and I also maintain a standalone website, but beyond that I haven’t put a structured marketing program in place.

My core audience is children and their parents, so I need a promotional approach that speaks to both age groups in a caring, uplifting tone. I’m open-minded about channels; social media, email outreach, influencer partnerships, or any other method you believe will reach families effectively are all on the table. I simply need clear, well-prioritized ideas and an actionable plan.

What I’m looking for:
• A concise strategy document that explains why each recommended tactic fits a children-and-parent market
• A 4- to 6-week content calendar outlining posts or emails, complete with messaging angles, hashtags, and suggested visuals
• A short list of family-friendly influencers or parenting bloggers worth approaching, with contact notes
• Practical tips to optimize my existing website and Amazon listing for higher visibility and conversion

If you have experience launching or growing children’s titles and can deliver these items in a straightforward, easy-to-follow format, I’d love to hear how you would move “Hurt to Hope” from quiet presence to meaningful impact.