Marketing Manager (Brand Design and Email Expert)
Budget: $250 – $750 USD
Houzzy.ai is building the future of real estate investing. Our platform deploys autonomous AI agents that hunt, qualify, grade, and route property deals directly to investors — eliminating the manual grind of deal sourcing. We use a hub-and-spoke multi-agent architecture where each investor gets their own personalized AI instance, powered by a sophisticated qualification engine that scores and routes deals in real time.
We’re pre-launch with a clear go-to-market path: 50 initial subscribers at $2,500/month drawn from our existing 4,000-person real estate investor community. This is a ground-floor opportunity to shape the brand and growth engine of a company poised to transform how people invest in real estate.
The Role
We’re looking for a versatile, execution-obsessed marketing leader who can do it all — build a brand from scratch, craft a compelling narrative, design a high-converting website, dominate social media, and run email campaigns that actually move the needle. You’re not just a strategist; you’re a hands-on builder who thrives in the zero-to-one phase of a startup.
You will be the single most important voice in how the world perceives Houzzy.ai. You’ll own the entire marketing function and report directly to the founder.
What You’ll Own
Brand & Story
Define Houzzy.ai’s brand identity from the ground up: positioning, voice, visual language, and messaging framework.
Craft a compelling founder-led narrative that resonates with real estate investors and differentiates us in a crowded proptech space.
Develop brand guidelines that scale across all touchpoints — web, email, social, pitch decks, and investor materials.
Website & Conversion
Design and build (or direct the build of) a high-converting marketing website that turns visitors into subscribers.
Own landing page strategy, A/B testing, and conversion rate optimization from day one.
Create product demo flows, explainer content, and interactive experiences that showcase the power of our AI agents.
Social Media & Content
Build and execute a social media strategy across Instagram, X (Twitter), LinkedIn, YouTube, and TikTok.
Create a content engine: short-form video, thought leadership posts, deal breakdowns, behind-the-scenes founder content, and educational real estate investing content.
Grow an engaged audience of real estate investors, wholesalers, and proptech enthusiasts.
Leverage our existing 4,000-person community as an amplification engine.
Email Marketing & Lifecycle
Architect and execute end-to-end email marketing: lead nurture sequences, onboarding flows, re-engagement campaigns, product announcements, and weekly newsletters.
Build segmentation strategies based on investor profiles, behavior triggers, and deal preferences.
Drive measurable pipeline from email with clear attribution to subscriber sign-ups and deal engagement.
Achieve and maintain top-tier deliverability, open rates, and click-through rates.
Growth & GTM
Own the go-to-market launch strategy for our initial 50-subscriber cohort and beyond.
Experiment relentlessly with paid acquisition, partnerships, referral programs, and community-led growth.
Build and track a marketing dashboard with clear KPIs: CAC, conversion rates, email metrics, social engagement, and subscriber pipeline.
Who You Are
5+ years in marketing with at least 2 years in a leadership or solo-owner role at a startup, SaaS company, or high-growth tech company.
Brand builder. You’ve taken a company from unknown to recognized. You have a portfolio that shows end-to-end brand creation — not just a logo, but a full identity system with story, voice, and visual language.
Conversion-obsessed designer/director. You can either design high-converting web pages yourself (Figma, Webflow, Framer) or have a proven track record directing designers to deliver results. You think in funnels, not just aesthetics.
Email marketing expert. You’ve built and scaled email programs that drove real revenue. You know your way around tools like ActiveCampaign, ConvertKit, Mailchimp, Klaviyo, or HubSpot and understand deliverability, segmentation, and automation deeply.
Social media native. You understand platform-specific content strategies and have grown audiences organically. Bonus if you’ve built a founder-led or brand-led content presence.
Storyteller. You write compelling copy that sells. Your words make people feel something and then take action.
Data-driven. You make decisions based on metrics, not vibes. You know how to set up attribution, run experiments, and optimize based on results.
Scrappy and self-directed. You don’t wait for permission or a team of 10. You figure it out, ship fast, and iterate.
Real estate knowledge is a major plus. If you understand the language of investors, wholesalers, fix-and-flip, BRRRR, and rental portfolios, you’ll hit the ground running.
We’re pre-launch with a clear go-to-market path: 50 initial subscribers at $2,500/month drawn from our existing 4,000-person real estate investor community. This is a ground-floor opportunity to shape the brand and growth engine of a company poised to transform how people invest in real estate.
The Role
We’re looking for a versatile, execution-obsessed marketing leader who can do it all — build a brand from scratch, craft a compelling narrative, design a high-converting website, dominate social media, and run email campaigns that actually move the needle. You’re not just a strategist; you’re a hands-on builder who thrives in the zero-to-one phase of a startup.
You will be the single most important voice in how the world perceives Houzzy.ai. You’ll own the entire marketing function and report directly to the founder.
What You’ll Own
Brand & Story
Define Houzzy.ai’s brand identity from the ground up: positioning, voice, visual language, and messaging framework.
Craft a compelling founder-led narrative that resonates with real estate investors and differentiates us in a crowded proptech space.
Develop brand guidelines that scale across all touchpoints — web, email, social, pitch decks, and investor materials.
Website & Conversion
Design and build (or direct the build of) a high-converting marketing website that turns visitors into subscribers.
Own landing page strategy, A/B testing, and conversion rate optimization from day one.
Create product demo flows, explainer content, and interactive experiences that showcase the power of our AI agents.
Social Media & Content
Build and execute a social media strategy across Instagram, X (Twitter), LinkedIn, YouTube, and TikTok.
Create a content engine: short-form video, thought leadership posts, deal breakdowns, behind-the-scenes founder content, and educational real estate investing content.
Grow an engaged audience of real estate investors, wholesalers, and proptech enthusiasts.
Leverage our existing 4,000-person community as an amplification engine.
Email Marketing & Lifecycle
Architect and execute end-to-end email marketing: lead nurture sequences, onboarding flows, re-engagement campaigns, product announcements, and weekly newsletters.
Build segmentation strategies based on investor profiles, behavior triggers, and deal preferences.
Drive measurable pipeline from email with clear attribution to subscriber sign-ups and deal engagement.
Achieve and maintain top-tier deliverability, open rates, and click-through rates.
Growth & GTM
Own the go-to-market launch strategy for our initial 50-subscriber cohort and beyond.
Experiment relentlessly with paid acquisition, partnerships, referral programs, and community-led growth.
Build and track a marketing dashboard with clear KPIs: CAC, conversion rates, email metrics, social engagement, and subscriber pipeline.
Who You Are
5+ years in marketing with at least 2 years in a leadership or solo-owner role at a startup, SaaS company, or high-growth tech company.
Brand builder. You’ve taken a company from unknown to recognized. You have a portfolio that shows end-to-end brand creation — not just a logo, but a full identity system with story, voice, and visual language.
Conversion-obsessed designer/director. You can either design high-converting web pages yourself (Figma, Webflow, Framer) or have a proven track record directing designers to deliver results. You think in funnels, not just aesthetics.
Email marketing expert. You’ve built and scaled email programs that drove real revenue. You know your way around tools like ActiveCampaign, ConvertKit, Mailchimp, Klaviyo, or HubSpot and understand deliverability, segmentation, and automation deeply.
Social media native. You understand platform-specific content strategies and have grown audiences organically. Bonus if you’ve built a founder-led or brand-led content presence.
Storyteller. You write compelling copy that sells. Your words make people feel something and then take action.
Data-driven. You make decisions based on metrics, not vibes. You know how to set up attribution, run experiments, and optimize based on results.
Scrappy and self-directed. You don’t wait for permission or a team of 10. You figure it out, ship fast, and iterate.
Real estate knowledge is a major plus. If you understand the language of investors, wholesalers, fix-and-flip, BRRRR, and rental portfolios, you’ll hit the ground running.
Related categories:
Email Marketing
Social Media Marketing
Conversion Rate Optimization
Content Marketing