MARKETING MANAGER (OUTREACH + CONTENT) — PAYMENTS, BANKING & COMPLIANCE (REMOTE)
Budget: $750 – $1,500 USD
PLEASE READ (REQUIRED): Please start your proposal with the word: **AHRVO**.
Generic proposals will be ignored — include relevant samples (cold email, LinkedIn outreach, one-pagers/decks, fintech content).
We’re **Ahrvo** (ahrvo.com) — a unified payments, banking, and compliance platform. We help businesses launch and monetize regulated financial workflows under their own brand, with **flexible provider options**. We’re hiring a hands-on Marketing Manager to run outbound + content and build scalable, automation-first growth workflows using generative AI.
WHY THIS ROLE
Early stage + high agency. You’ll shape positioning, messaging, and distribution. Direct access to founders + engineering. Automation and AI are core to how we operate.
WHO YOU’LL MARKET TO (ICP)
**Primary buyers:**
* Fintechs and embedded finance platforms
* PayFacs, PSPs, and regulated payments teams building compliance-driven money movement
**Plus (partner/referral channel):**
* Regulated payments and banking consultants
Stakeholders: Product, Payments Ops, Compliance/Risk, Platform/Engineering, founders.
We’ll provide technical input; you’ll translate it into clear, outcome-focused marketing.
WHAT YOU’LL DO
A) Collateral + messaging (must be strong)
* Create/refresh one-pagers, decks, solution briefs, case studies, battlecards
* Turn technical inputs (docs, demos, feature notes) into clear value props by persona (Product/Ops/Compliance/Engineering)
B) Outbound (Email + LinkedIn)
* Write/test sequences, iterate weekly based on reply quality + meetings booked
* Build persona-based LinkedIn outreach and follow-ups (enterprise + fintech buyers)
* Light account-based motion for high-value targets (quality > volume)
C) Content + distribution (compounding engine)
* SEO + product/technical marketing posts/pages (we provide the technical material; you package it for distribution)
* Short demos (Loom/YouTube): 2–6 minute “here’s how it works” clips
* Repurpose everything into outbound snippets, landing page copy, and sales enablement
* Use AI tools to accelerate scripting/editing/repurposing (NotebookLM-style workflows, generative video tools where useful)
D) Partnerships + community (value-first, ethical)
* Help with partner messaging, referral enablement, webinar copy, and launch announcements
* Community engagement must be rules-first: no spam, transparent affiliation, no fake personas/astroturfing
E) Automation + AI workflows (required)
* Build repeatable workflows: research → list building → enrichment → personalization drafts → sequencing → reporting
* Automation stack: Zapier/Make/n8n + webhooks/basic APIs is a big plus
TOOLS (YOU SHOULD BE COMFORTABLE WITH MOST OF THESE)
* CRM: HubSpot/Salesforce (or similar)
* Sequencing: Apollo / Lemlist / Instantly / Outreach (or similar)
* Enrichment/list building: Apollo, Clay, Sales Nav (or equivalents)
* Automation: Zapier / Make / n8n
* AI tools: ChatGPT/Claude-style models + workflow/prompt design
* Analytics: basic web + content performance tracking (GA4/Search Console helpful)
SUCCESS METRICS (OUTCOMES)
* Outbound performance: baseline reply rate / positive reply rate/meetings booked; improve week over week
* Demos scheduled: increase qualified demos from outbound + inbound with clear source attribution
* Inbound trajectory: month-over-month growth in inbound inquiries (site, content, partner/community-driven)
* Content performance: traffic, engagement, conversion on product pages, blogs, docs, demos
* Pipeline contribution: marketing-sourced or marketing-influenced opportunities entering the pipeline
BONUS (OPTIONAL BUT ENCOURAGED — INCLUDE IN YOUR APPLICATION)
Write 2–3 sentences explaining **“unified payments, banking, and compliance”** to a non-technical COO/VP Product evaluating vendors, and include why **flexible provider options / no vendor lock-in** matters.
TO APPLY, SEND:
1. Resume/LinkedIn
2. 2–3 relevant samples (email sequence, LinkedIn outreach, one-pager/deck, fintech content)
3. One automation or AI workflow you built (what it did + impact)
4. (Optional) Bonus answer above
Generic proposals will be ignored — include relevant samples (cold email, LinkedIn outreach, one-pagers/decks, fintech content).
We’re **Ahrvo** (ahrvo.com) — a unified payments, banking, and compliance platform. We help businesses launch and monetize regulated financial workflows under their own brand, with **flexible provider options**. We’re hiring a hands-on Marketing Manager to run outbound + content and build scalable, automation-first growth workflows using generative AI.
WHY THIS ROLE
Early stage + high agency. You’ll shape positioning, messaging, and distribution. Direct access to founders + engineering. Automation and AI are core to how we operate.
WHO YOU’LL MARKET TO (ICP)
**Primary buyers:**
* Fintechs and embedded finance platforms
* PayFacs, PSPs, and regulated payments teams building compliance-driven money movement
**Plus (partner/referral channel):**
* Regulated payments and banking consultants
Stakeholders: Product, Payments Ops, Compliance/Risk, Platform/Engineering, founders.
We’ll provide technical input; you’ll translate it into clear, outcome-focused marketing.
WHAT YOU’LL DO
A) Collateral + messaging (must be strong)
* Create/refresh one-pagers, decks, solution briefs, case studies, battlecards
* Turn technical inputs (docs, demos, feature notes) into clear value props by persona (Product/Ops/Compliance/Engineering)
B) Outbound (Email + LinkedIn)
* Write/test sequences, iterate weekly based on reply quality + meetings booked
* Build persona-based LinkedIn outreach and follow-ups (enterprise + fintech buyers)
* Light account-based motion for high-value targets (quality > volume)
C) Content + distribution (compounding engine)
* SEO + product/technical marketing posts/pages (we provide the technical material; you package it for distribution)
* Short demos (Loom/YouTube): 2–6 minute “here’s how it works” clips
* Repurpose everything into outbound snippets, landing page copy, and sales enablement
* Use AI tools to accelerate scripting/editing/repurposing (NotebookLM-style workflows, generative video tools where useful)
D) Partnerships + community (value-first, ethical)
* Help with partner messaging, referral enablement, webinar copy, and launch announcements
* Community engagement must be rules-first: no spam, transparent affiliation, no fake personas/astroturfing
E) Automation + AI workflows (required)
* Build repeatable workflows: research → list building → enrichment → personalization drafts → sequencing → reporting
* Automation stack: Zapier/Make/n8n + webhooks/basic APIs is a big plus
TOOLS (YOU SHOULD BE COMFORTABLE WITH MOST OF THESE)
* CRM: HubSpot/Salesforce (or similar)
* Sequencing: Apollo / Lemlist / Instantly / Outreach (or similar)
* Enrichment/list building: Apollo, Clay, Sales Nav (or equivalents)
* Automation: Zapier / Make / n8n
* AI tools: ChatGPT/Claude-style models + workflow/prompt design
* Analytics: basic web + content performance tracking (GA4/Search Console helpful)
SUCCESS METRICS (OUTCOMES)
* Outbound performance: baseline reply rate / positive reply rate/meetings booked; improve week over week
* Demos scheduled: increase qualified demos from outbound + inbound with clear source attribution
* Inbound trajectory: month-over-month growth in inbound inquiries (site, content, partner/community-driven)
* Content performance: traffic, engagement, conversion on product pages, blogs, docs, demos
* Pipeline contribution: marketing-sourced or marketing-influenced opportunities entering the pipeline
BONUS (OPTIONAL BUT ENCOURAGED — INCLUDE IN YOUR APPLICATION)
Write 2–3 sentences explaining **“unified payments, banking, and compliance”** to a non-technical COO/VP Product evaluating vendors, and include why **flexible provider options / no vendor lock-in** matters.
TO APPLY, SEND:
1. Resume/LinkedIn
2. 2–3 relevant samples (email sequence, LinkedIn outreach, one-pager/deck, fintech content)
3. One automation or AI workflow you built (what it did + impact)
4. (Optional) Bonus answer above