LinkedIn Brand Awareness Boost
Budget: ₹12,500 – ₹37,500 INR
I want our LinkedIn company page to become a recognised voice in our sector and the first profile industry professionals think of when they need insight or inspiration. The priority is brand awareness, so every action should amplify our name, logo, and values rather than push hard sales or job ads.
Content style
You’ll work mainly with two formats that already resonate with our audience: timely company updates that show what we are building and why it matters, and punchy infographics or other visual snippets that make complex data easy to digest and share. A mix of these, posted consistently, should keep the feed fresh and encourage organic conversations.
How I picture the workflow
First, audit the existing page to tighten the headline, banner, and “About” section. From there, propose a 30-day content roadmap, schedule releases (native scheduler, Hootsuite, or similar), and keep an eye on LinkedIn Analytics so we can pivot if engagement drops. Community management—replying to comments, joining relevant industry threads, and using smart hashtags—should be folded into your routine.
Key deliverables
• 30-day content calendar with posting dates, copy, and visual concepts
• 12 ready-to-publish posts (text plus finished graphics in Canva, Adobe, or your preferred tool)
• Weekly performance snapshot covering impressions, engagement rate, new followers, and action items for the following week
Acceptance criteria
All posts are delivered on schedule, visuals meet brand guidelines, and engagement shows a clear upward trend by the end of the first month (baseline to be defined together on day one).
When you reply, include links to one or two LinkedIn pages you currently manage, especially if they target a professional audience. Let’s make sure our page turns heads every time it appears in an industry feed.
Content style
You’ll work mainly with two formats that already resonate with our audience: timely company updates that show what we are building and why it matters, and punchy infographics or other visual snippets that make complex data easy to digest and share. A mix of these, posted consistently, should keep the feed fresh and encourage organic conversations.
How I picture the workflow
First, audit the existing page to tighten the headline, banner, and “About” section. From there, propose a 30-day content roadmap, schedule releases (native scheduler, Hootsuite, or similar), and keep an eye on LinkedIn Analytics so we can pivot if engagement drops. Community management—replying to comments, joining relevant industry threads, and using smart hashtags—should be folded into your routine.
Key deliverables
• 30-day content calendar with posting dates, copy, and visual concepts
• 12 ready-to-publish posts (text plus finished graphics in Canva, Adobe, or your preferred tool)
• Weekly performance snapshot covering impressions, engagement rate, new followers, and action items for the following week
Acceptance criteria
All posts are delivered on schedule, visuals meet brand guidelines, and engagement shows a clear upward trend by the end of the first month (baseline to be defined together on day one).
When you reply, include links to one or two LinkedIn pages you currently manage, especially if they target a professional audience. Let’s make sure our page turns heads every time it appears in an industry feed.