Lead-Focused WhatsApp & Instagram -- 2
Budget: $15 – $25 USD
I need a results-oriented marketer who can turn WhatsApp and Instagram into dependable lead generators for my upcoming event. The entire effort is geared toward adults aged 25-40, so copy, visuals, and timing all have to resonate with that demographic while nudging them smoothly into a sign-up or RSVP funnel.
Here’s what I expect:
• Strategy & funnel design: map out how prospects will move from an eye-catching Reel or Story swipe-up into a WhatsApp chat sequence that captures their details and confirms interest in the event.
• Content production: craft the creative—short-form videos, Stories, carousel posts, and WhatsApp broadcast messages—tailored to event promotion. Every asset must carry a clear CTA that feeds the lead list.
• Campaign setup & execution: schedule, publish, and manage posts, ads, and WhatsApp broadcasts, then monitor performance in Meta Business Suite / WhatsApp Business to keep the lead cost low.
• Reporting & optimisation: weekly snapshots of reach, click-through, and lead volume, along with actionable tweaks.
You’ll have direct access to brand guidelines and past audience insights; I’ll need you to bring the know-how on Meta Ads Manager, WhatsApp Business API, and basic design tools (Canva, Adobe Express, or similar). The project runs from planning to post-event wrap-up, so efficiency and clear communication are key.
Here’s what I expect:
• Strategy & funnel design: map out how prospects will move from an eye-catching Reel or Story swipe-up into a WhatsApp chat sequence that captures their details and confirms interest in the event.
• Content production: craft the creative—short-form videos, Stories, carousel posts, and WhatsApp broadcast messages—tailored to event promotion. Every asset must carry a clear CTA that feeds the lead list.
• Campaign setup & execution: schedule, publish, and manage posts, ads, and WhatsApp broadcasts, then monitor performance in Meta Business Suite / WhatsApp Business to keep the lead cost low.
• Reporting & optimisation: weekly snapshots of reach, click-through, and lead volume, along with actionable tweaks.
You’ll have direct access to brand guidelines and past audience insights; I’ll need you to bring the know-how on Meta Ads Manager, WhatsApp Business API, and basic design tools (Canva, Adobe Express, or similar). The project runs from planning to post-event wrap-up, so efficiency and clear communication are key.