Lead-Driven B2B Content Marketing

Driving qualified leads for our B2B solution is the core metric for this engagement. I need a content marketer who can plan, create, and distribute conversion-focused material across our website, social media feeds, and segmented email newsletters. You will collaborate closely with our sales team to map topics to each stage of the buyer journey, refine keywords, craft irresistible calls-to-action, and set up straightforward dashboards in Google Analytics or HubSpot so we can see cost-per-lead and MQL volume at a glance.

Deliverables
• Monthly editorial calendar outlining agreed themes and publishing dates
• Optimised copy for every channel (long-form or short-form as the topic demands) ready for direct upload or scheduling
• UTM-tagged posts and newsletter snippets prepared for distribution
• End-of-month performance summary covering traffic, engagement, and lead capture
• Monthly deliverables: 20 LinkedIn posts, 8 emails, and 4 newsletters.

Acceptance criteria
Content must be 100 % original, align with our style guide, score 100 on Grammarly, and meet the conversion targets set during kickoff.

Share a brief note on your typical workflow and past B2B lead-gen wins, and let me know how soon you can get started.