Insurance Marketing & Content Strategy
Budget: ₹750 – ₹1,250 INR
I’m looking to amplify the reach of Tata AIA Life and Niva Bupa health insurance through a unified marketing and promotion push. The core of the assignment is to plan and execute campaigns across social media, email, and broader content marketing, with a strong emphasis on well-researched, audience-friendly articles that highlight product benefits, real-life use cases, and key differentiators of both insurers.
Here’s what I need from you:
• Social Media: Develop a calendar of article-style posts for LinkedIn, Facebook, and Instagram, complete with attention-grabbing hooks, concise copy, and basic visuals (if you’re comfortable adding infographics or short snippets, that’s a plus).
• Email Campaigns: Craft a welcome series and two follow-up nurture emails that drive prospects toward quote requests or policy sign-up pages. Mailchimp or similar ESP experience is ideal.
• Content Marketing: Produce three longer articles (800–1,000 words each) optimised for SEO, to be repurposed on the company blog and shared via social channels.
Acceptance criteria
1. Messaging must comply with IRDAI guidelines and the individual brand tones of Tata AIA Life and Niva Bupa.
2. All copy should be plagiarism-free and ready for publication.
3. Provide performance-tracking suggestions (UTM links, basic KPI list) so we can measure reach, click-throughs, and conversions.
If you have a knack for insurance storytelling, experience with health- and life-insurance products, and the ability to turn complex policy language into clear, persuasive content, I’d love to collaborate.
Here’s what I need from you:
• Social Media: Develop a calendar of article-style posts for LinkedIn, Facebook, and Instagram, complete with attention-grabbing hooks, concise copy, and basic visuals (if you’re comfortable adding infographics or short snippets, that’s a plus).
• Email Campaigns: Craft a welcome series and two follow-up nurture emails that drive prospects toward quote requests or policy sign-up pages. Mailchimp or similar ESP experience is ideal.
• Content Marketing: Produce three longer articles (800–1,000 words each) optimised for SEO, to be repurposed on the company blog and shared via social channels.
Acceptance criteria
1. Messaging must comply with IRDAI guidelines and the individual brand tones of Tata AIA Life and Niva Bupa.
2. All copy should be plagiarism-free and ready for publication.
3. Provide performance-tracking suggestions (UTM links, basic KPI list) so we can measure reach, click-throughs, and conversions.
If you have a knack for insurance storytelling, experience with health- and life-insurance products, and the ability to turn complex policy language into clear, persuasive content, I’d love to collaborate.