Home Remodeling Lead Generation
Budget: $250 – $750 USD
I need a steady stream of qualified homeowner leads for my remodeling services. The primary focus is homeowners—no commercial or agent outreach—so every tactic should speak directly to people ready to renovate kitchens, baths, additions, or whole homes.
The plan revolves around two channels:
• Facebook-centric social media campaigns: build the audience, craft compelling ad creatives, set up targeting, manage budgets, and continually optimize for cost-per-lead.
• SEO and content marketing: publish and promote articles, project galleries, and renovation guides that rank locally and funnel traffic to an on-site quote request form.
You can weave in other ideas (email nurture, retargeting, etc.) if they complement the core strategy, but Facebook ads and organic content must remain the backbone. All tracking should run through pixel events, Google Analytics, and a shared dashboard so I can see spend, clicks, and verified leads in real time.
Deliverables I expect:
• Campaign and keyword strategy documents
• Ad creative (copy, images/video) ready to launch
• Optimized landing page or on-site funnel
• Weekly performance summary with lead counts and next-step recommendations
Leads are counted only when the prospect is a homeowner in our service area who provides full contact details and a project description.
The plan revolves around two channels:
• Facebook-centric social media campaigns: build the audience, craft compelling ad creatives, set up targeting, manage budgets, and continually optimize for cost-per-lead.
• SEO and content marketing: publish and promote articles, project galleries, and renovation guides that rank locally and funnel traffic to an on-site quote request form.
You can weave in other ideas (email nurture, retargeting, etc.) if they complement the core strategy, but Facebook ads and organic content must remain the backbone. All tracking should run through pixel events, Google Analytics, and a shared dashboard so I can see spend, clicks, and verified leads in real time.
Deliverables I expect:
• Campaign and keyword strategy documents
• Ad creative (copy, images/video) ready to launch
• Optimized landing page or on-site funnel
• Weekly performance summary with lead counts and next-step recommendations
Leads are counted only when the prospect is a homeowner in our service area who provides full contact details and a project description.