Growth & Content Lead - Tradify
Budget: $250 – $750 USD
Job Title: Growth & Content Lead for Tradify (Trader Discipline Platform)
About the Product
Tradify (tradifyapp.com) is a discipline engine for traders. It is not a signals platform. It helps traders enforce rules, validate strategy alignment, and improve decision quality. The brand positioning is focused on discipline, accountability, and structured execution — not hype.
What I Need
I’m looking for a serious operator — not just a content poster.
You will be responsible for:
- Building and executing a multi-platform content strategy
- Growing brand authority and trust in the trading space
- Converting attention into qualified sign-ups
Platforms:
- X (Twitter)
- Instagram
- Facebook
- YouTube
- TikTok
Scope of Work
1. Content Strategy
- Define positioning and messaging pillars
- Develop a content calendar (30–60 days ahead)
- Define growth experiments per platform
- Create clear conversion pathways (content → lead magnet → signup)
2. Content Creation
- Short-form video scripts (YouTube Shorts, TikTok, Reels)
- Long-form YouTube strategy content
- Educational trading threads (X)
- Authority-building posts (discipline, psychology, risk management)
- Visual content (carousels, clips, hooks)
3. Growth Execution
- Platform-native growth tactics
- Audience research (retail traders, struggling traders, disciplined traders)
- Competitor breakdowns
- Weekly performance analysis
- Iterative optimization
4. Marketing Strategy
- Define clear ICP (ideal customer profile)
- Messaging refinement
- Funnel optimization ideas
- Lead magnet suggestions
- Email capture integration ideas
KPIs (What You Will Be Judged On)
- Follower growth (qualified audience, not vanity metrics)
- Engagement rate
- Content consistency
- Website traffic growth
- Sign-ups generated
- Cost per acquisition (if paid ads are introduced later)
If you think growth is just posting motivational quotes, this is not for you.
What I’m Looking For
- Proven track record growing fintech / trading / SaaS brands
- Strong understanding of trader psychology
- Data-driven decision maker
- Can show case studies with numbers
- Understands authority positioning (not hype marketing)
- Can build systems, not just post randomly
Deliverables
- 30-day growth plan before starting
- Weekly performance report
- Clear monthly strategy updates
- Content pipeline system
- Defined testing framework
To Apply
Send:
1. Case studies with metrics
2. Links to accounts you’ve grown
3. Your proposed high-level strategy for Tradify (brief but specific)
4. Your pricing structure (monthly retainer + optional performance bonus)
If you cannot show real results, do not apply.
This is a long-term opportunity for someone who wants to build a serious brand in the trading space.
About the Product
Tradify (tradifyapp.com) is a discipline engine for traders. It is not a signals platform. It helps traders enforce rules, validate strategy alignment, and improve decision quality. The brand positioning is focused on discipline, accountability, and structured execution — not hype.
What I Need
I’m looking for a serious operator — not just a content poster.
You will be responsible for:
- Building and executing a multi-platform content strategy
- Growing brand authority and trust in the trading space
- Converting attention into qualified sign-ups
Platforms:
- X (Twitter)
- YouTube
- TikTok
Scope of Work
1. Content Strategy
- Define positioning and messaging pillars
- Develop a content calendar (30–60 days ahead)
- Define growth experiments per platform
- Create clear conversion pathways (content → lead magnet → signup)
2. Content Creation
- Short-form video scripts (YouTube Shorts, TikTok, Reels)
- Long-form YouTube strategy content
- Educational trading threads (X)
- Authority-building posts (discipline, psychology, risk management)
- Visual content (carousels, clips, hooks)
3. Growth Execution
- Platform-native growth tactics
- Audience research (retail traders, struggling traders, disciplined traders)
- Competitor breakdowns
- Weekly performance analysis
- Iterative optimization
4. Marketing Strategy
- Define clear ICP (ideal customer profile)
- Messaging refinement
- Funnel optimization ideas
- Lead magnet suggestions
- Email capture integration ideas
KPIs (What You Will Be Judged On)
- Follower growth (qualified audience, not vanity metrics)
- Engagement rate
- Content consistency
- Website traffic growth
- Sign-ups generated
- Cost per acquisition (if paid ads are introduced later)
If you think growth is just posting motivational quotes, this is not for you.
What I’m Looking For
- Proven track record growing fintech / trading / SaaS brands
- Strong understanding of trader psychology
- Data-driven decision maker
- Can show case studies with numbers
- Understands authority positioning (not hype marketing)
- Can build systems, not just post randomly
Deliverables
- 30-day growth plan before starting
- Weekly performance report
- Clear monthly strategy updates
- Content pipeline system
- Defined testing framework
To Apply
Send:
1. Case studies with metrics
2. Links to accounts you’ve grown
3. Your proposed high-level strategy for Tradify (brief but specific)
4. Your pricing structure (monthly retainer + optional performance bonus)
If you cannot show real results, do not apply.
This is a long-term opportunity for someone who wants to build a serious brand in the trading space.