Fashion & Fragrance Social Marketing -- 2
Budget: ₹12,500 – ₹37,500 INR
I’m preparing to launch a fresh clothing label alongside a signature perfume line and I need a marketer who can make noise on social media from day one. The priority is to craft and execute a full-funnel strategy—organic storytelling, paid ads, and community engagement—that can position both product ranges as aspirational yet accessible.
Here’s how I picture the workflow:
• Audit what I’ve already prepared (visual assets, product shots, brand narrative) and translate it into a clear social voice.
• Map out a 30-day content calendar that blends lifestyle posts, product reveals, user-generated content prompts, short-form videos, and ad creatives.
• Launch and optimise paid campaigns, refining audiences and budgets as data rolls in.
• Track performance with weekly reports so I can see reach, engagement, click-throughs, and sales lift in plain numbers.
I’m leaning toward Instagram, Facebook, and TikTok, but if you see other high-impact channels or influencer collaborations that make sense, let’s discuss. Use whatever tools you prefer—Meta Business Suite, TikTok Ads Manager, Hootsuite, Later, or your own stack—as long as the results are measurable and the brand aesthetic stays consistent.
If you have a track record growing fashion or beauty accounts and can point to hard metrics, I’d love to review them. Let’s launch this right and build hype before the first drop hits the shelves.
Here’s how I picture the workflow:
• Audit what I’ve already prepared (visual assets, product shots, brand narrative) and translate it into a clear social voice.
• Map out a 30-day content calendar that blends lifestyle posts, product reveals, user-generated content prompts, short-form videos, and ad creatives.
• Launch and optimise paid campaigns, refining audiences and budgets as data rolls in.
• Track performance with weekly reports so I can see reach, engagement, click-throughs, and sales lift in plain numbers.
I’m leaning toward Instagram, Facebook, and TikTok, but if you see other high-impact channels or influencer collaborations that make sense, let’s discuss. Use whatever tools you prefer—Meta Business Suite, TikTok Ads Manager, Hootsuite, Later, or your own stack—as long as the results are measurable and the brand aesthetic stays consistent.
If you have a track record growing fashion or beauty accounts and can point to hard metrics, I’d love to review them. Let’s launch this right and build hype before the first drop hits the shelves.