Facebook Instagram Traffic Campaign -- 2
Budget: ₹1,500 – ₹12,500 INR
I need your help turning our Facebook and Instagram pages into reliable traffic engines for our website. The priority is simple: every post, story, reel, or ad should encourage clicks that land on our site and move visitors deeper into our funnel.
Here’s the framework I have in mind:
• Strategy – audit the current pages, map the audience segments, then outline a 30-day content calendar focused on driving link clicks.
• Content – design on-brand images and graphics, produce short, punchy videos, and write supporting captions or text posts that make the call-to-action irresistible.
• Distribution – schedule natively or through a tool like Meta Business Suite, ensuring optimal timing for both platforms.
• Optimization – test creative variants, refine targeting, and adjust spend so we steadily raise the click-through rate.
• Reporting – deliver weekly performance snapshots and a month-end report that tracks reach, engagement, and referral traffic in Google Analytics.
Success metrics for the first month: a lift in referral sessions from social of at least 25 %, a CTR above 2 % on promoted posts, and clear creative learnings we can scale. If we hit or beat those numbers, I’m open to expanding the scope—Twitter could be next once Facebook and Instagram are humming.
Everything—source files, editable graphics, video clips, analytics dashboards—stays shareable so we can iterate quickly together. Let’s get started as soon as you’re ready.
Here’s the framework I have in mind:
• Strategy – audit the current pages, map the audience segments, then outline a 30-day content calendar focused on driving link clicks.
• Content – design on-brand images and graphics, produce short, punchy videos, and write supporting captions or text posts that make the call-to-action irresistible.
• Distribution – schedule natively or through a tool like Meta Business Suite, ensuring optimal timing for both platforms.
• Optimization – test creative variants, refine targeting, and adjust spend so we steadily raise the click-through rate.
• Reporting – deliver weekly performance snapshots and a month-end report that tracks reach, engagement, and referral traffic in Google Analytics.
Success metrics for the first month: a lift in referral sessions from social of at least 25 %, a CTR above 2 % on promoted posts, and clear creative learnings we can scale. If we hit or beat those numbers, I’m open to expanding the scope—Twitter could be next once Facebook and Instagram are humming.
Everything—source files, editable graphics, video clips, analytics dashboards—stays shareable so we can iterate quickly together. Let’s get started as soon as you’re ready.