Electrolyte Brand Marketing Launch

Job ID: 40278110

Budget: $750 – $1,500 USD

I am a few weeks from unveiling a new electrolyte beverage and I want the market talking about it from day one. To make that happen I need help with three core areas: shaping a clear content strategy, running daily social channels, and pushing paid campaigns that keep the brand in front of the right eyes.

Here is what I am looking for:

• Content planning and creation
Build a 90-day editorial calendar, define the brand voice, then produce scroll-stopping photos, short-form videos, and copy that tell our hydration story.

• Social media marketing on Instagram, Facebook and Twitter/X
Schedule and publish posts, engage with comments, answer DMs, and jump on relevant trends so the community grows organically alongside paid reach.

• Online advertising
Set up and manage Meta ads (and Twitter/X ads if they make sense), handle audience targeting, creative testing, budget pacing, and weekly optimisation.

Primary goal
Everything you craft should ladder up to one clear objective: brand awareness. I want to see rising reach, impressions, and follower counts that translate into retailer interest and consumer buzz.

Key deliverables
- 3-month content roadmap with posting schedule
- Minimum 30 original posts per month across the three platforms (mix of static, story, reel/tweet)
- Full ad account set-up, two creative variations per campaign, weekly performance report
- Brand style sheet covering tone, colour, hashtags, and usage guidelines
- Monthly dashboard showing reach, impressions, engagement rate, and cost per result

All creative must be delivered in editable formats (PSD/AI/MP4 where relevant) with usage rights transferred on final payment. If you can handle the entire funnel from idea to analytics, let’s make this launch unforgettable.