Education Website Lead Generation

Job ID: 40107446

Budget: ₹12,500 – ₹37,500 INR

I run a niche platform that helps students prepare for competitive government-sector exams, and I’m ready to scale. My immediate priority is to turn targeted traffic into qualified leads who actively sign up for our free mock tests, newsletters, and paid courses.

I’m looking for someone who has already grown education-focused websites and understands the mindset of serious exam takers. Your plan should lean on the two channels that matter most to us right now—social media and SEO—working together to move prospects from discovery to conversion.

Here’s what I need from you:

• A concise growth strategy that shows how you will blend on-page SEO, backlink outreach, and high-intent keyword targeting with platform-appropriate social storytelling (think Instagram Reels, YouTube Shorts, LinkedIn posts, or niche Facebook groups) to reach government-exam aspirants.

• A 90-day content calendar outlining post topics, target keywords, and CTAs for each channel, keeping lead generation as the central metric.

• Clear KPIs for organic sessions, click-through rate, and lead form submissions, plus a simple reporting cadence so I can track progress without digging for data.

• Implementation support for the first wave of content—optimised blog posts, compelling social captions, and any necessary on-page tweaks—so the plan moves from paper to production quickly.

If your background includes demonstrable results growing similar education portals and you’re confident you can pull students from search and social into my lead funnel, I’d love to see a brief outline of your approach and a couple of standout wins you’re proud of.