Doctor Online Reputation & Reverse SEO
Budget: $3,000 – $5,000 USD
Negative or misleading pages on Google currently overshadow my professional profile. To correct this, I am rolling out a comprehensive reverse-SEO and online-reputation strategy that suppresses those links while elevating accurate, positive information.
Scope of work
The priority is Google search results, where the bulk of the unfavourable material appears. We already have some articles, conference abstracts, and profile snippets, but they need on-page optimisation, stronger backlinks, and wider syndication. Additional assets, especially pieces that showcase professional achievements and in-depth educational articles for patients are available. They may need to be published on credible medical or high-authority domains.
Timeline & Milestones (Milestones paid monthly)
• 1 month: Complete audit, strategy setup, and initial content creation
• 2 months: Keyword and Competitor Analysis Report, Performance Baseline Setup
• 3 months: Launch PR and backlink campaigns,
• 4–6 months: Positive results begin outranking negatives, Monthly progress report showing movement
• 6–12 months: Maintain suppression and reputation growth, Monthly progress report showing movement or maintained suppression
Key deliverables
• Audit of existing Google, Bing, and major review platforms (Healthgrades, Vitals, Yelp, RateMDs, etc.), including a suppression roadmap
• Keyword and Competitor Analysis Report – Identification of primary and secondary search terms for optimization and suppression strategies.
• Performance Baseline Setup – Configuration of analytics and SEO tracking tools (Google Search Console, Ahrefs, SEMrush) for ongoing measurement.
• On-page and technical optimization of my current content (schema, meta, internal linking)
• Creation and publication of fresh, keyword-aligned articles and achievement highlights
• White-hat backlink and digital-PR campaign to push positive pages above the fold
• Backlink and Outreach Campaign Report – Documentation of 10–15 high-quality backlinks secured from reputable medical, educational, and media websites.
• Monthly progress report showing movement of negative URLs and growth of preferred content
Acceptance criteria
A successful engagement will demonstrate measurable ranking drops for identified negative URLs and sustained top-page visibility for newly optimized or created pages featuring the doctors credentials and educational material.
Experience with reverse SEO, ORM tools, medical-industry compliance, and authority link building will be essential for smooth execution.
Scope of work
The priority is Google search results, where the bulk of the unfavourable material appears. We already have some articles, conference abstracts, and profile snippets, but they need on-page optimisation, stronger backlinks, and wider syndication. Additional assets, especially pieces that showcase professional achievements and in-depth educational articles for patients are available. They may need to be published on credible medical or high-authority domains.
Timeline & Milestones (Milestones paid monthly)
• 1 month: Complete audit, strategy setup, and initial content creation
• 2 months: Keyword and Competitor Analysis Report, Performance Baseline Setup
• 3 months: Launch PR and backlink campaigns,
• 4–6 months: Positive results begin outranking negatives, Monthly progress report showing movement
• 6–12 months: Maintain suppression and reputation growth, Monthly progress report showing movement or maintained suppression
Key deliverables
• Audit of existing Google, Bing, and major review platforms (Healthgrades, Vitals, Yelp, RateMDs, etc.), including a suppression roadmap
• Keyword and Competitor Analysis Report – Identification of primary and secondary search terms for optimization and suppression strategies.
• Performance Baseline Setup – Configuration of analytics and SEO tracking tools (Google Search Console, Ahrefs, SEMrush) for ongoing measurement.
• On-page and technical optimization of my current content (schema, meta, internal linking)
• Creation and publication of fresh, keyword-aligned articles and achievement highlights
• White-hat backlink and digital-PR campaign to push positive pages above the fold
• Backlink and Outreach Campaign Report – Documentation of 10–15 high-quality backlinks secured from reputable medical, educational, and media websites.
• Monthly progress report showing movement of negative URLs and growth of preferred content
Acceptance criteria
A successful engagement will demonstrate measurable ranking drops for identified negative URLs and sustained top-page visibility for newly optimized or created pages featuring the doctors credentials and educational material.
Experience with reverse SEO, ORM tools, medical-industry compliance, and authority link building will be essential for smooth execution.
Related categories:
Internet Marketing
SEO
Link Building
Marketing
Digital Marketing
Content Marketing
Keyword Research