Course Enrollment Marketing Campaign
Budget: £10 – £15 GBP
The goal is clear: drive more professionals to enrol in my online course. I already have active accounts in HubSpot, LinkedIn and Instagram and a course built on Learnworlds; what I need now is a cohesive campaign that ties them together, speaks directly to a professional audience and converts interest into paid sign-ups.
Here’s what needs to happen:
• HubSpot: map the full funnel, design email sequences, landing pages and automated nurturing workflows that guide prospects from first click to checkout.
• LinkedIn: craft and schedule organic posts, sponsored updates and precise audience targeting that position the course as the up-skilling solution busy professionals need.
• Instagram: build visually engaging story sets, reels and carousel ads that echo the LinkedIn messaging while adding a more informal, behind-the-scenes angle.
Acceptance criteria
1. Cohesive messaging across all three platforms that clearly emphasises the course’s professional value.
2. Tracking in place—UTM parameters, HubSpot dashboards and LinkedIn/Instagram campaign analytics—so I can see leads, CPL and final enrolments in real time.
3. First enrolment conversions within the initial campaign window (we’ll define realistic numbers together, based on historical traffic).
All assets must remain editable in HubSpot, LinkedIn Campaign Manager and Meta Ads Manager so I can iterate once the initial run concludes.
Here’s what needs to happen:
• HubSpot: map the full funnel, design email sequences, landing pages and automated nurturing workflows that guide prospects from first click to checkout.
• LinkedIn: craft and schedule organic posts, sponsored updates and precise audience targeting that position the course as the up-skilling solution busy professionals need.
• Instagram: build visually engaging story sets, reels and carousel ads that echo the LinkedIn messaging while adding a more informal, behind-the-scenes angle.
Acceptance criteria
1. Cohesive messaging across all three platforms that clearly emphasises the course’s professional value.
2. Tracking in place—UTM parameters, HubSpot dashboards and LinkedIn/Instagram campaign analytics—so I can see leads, CPL and final enrolments in real time.
3. First enrolment conversions within the initial campaign window (we’ll define realistic numbers together, based on historical traffic).
All assets must remain editable in HubSpot, LinkedIn Campaign Manager and Meta Ads Manager so I can iterate once the initial run concludes.