Conveyancing Leads via SEO Content

I need a steady flow of qualified conveyancing enquiries from home buyers and want to achieve this almost entirely through SEO and content marketing and paid marketing. The core of the assignment is to create and implement an organic-first strategy that attracts people actively searching for help with their property purchase, captures their details, and guides them toward booking a consultation.

Here is what I expect the engagement to cover:

• Audience & keyword research focused on home-buyer intent around conveyancing, property searches, costs and timelines
• An editorial roadmap detailing the blog articles, guides, checklists or other content pieces that will rank and convert
• On-page optimisation of any existing pages plus creation of new landing pages where gaps exist
• A lead-capture funnel (form or call scheduling) tied into my CRM or email platform so every visit can turn into a trackable lead
• Transparent reporting that shows rankings, traffic growth and—most importantly—conversions

The emphasis is on sustainable, well-written content that ranks in Google rather than paid ads or heavy social promotion, although I’m happy to repurpose high-performing pieces on those channels later.

Please outline your proposed approach, estimated timelines for the first results, and examples of previous SEO/content work that generated tangible leads in a professional-services niche.