Content Strategist Needed
Budget: $30 – $250 USD
I’m launching a CV-builder platform aimed at fresh graduates and active job seekers and I want LinkedIn to become our flagship channel, complemented by Instagram, Facebook and Twitter. To make that happen, I need someone who can both shape our brand voice from scratch and keep the content machine running week after week.
Here’s what I expect you to handle end-to-end:
• Craft a lightweight brand style guide so every post—from tone to colour palette—feels instantly recognisable.
• Plan a monthly calendar focused on LinkedIn first, then adapt key pieces for Instagram, Facebook and Twitter.
• Produce and publish three core content formats on LinkedIn: “Articles and blog posts”, “Infographics and visual content”, and “Job search tips and career advice”.
• Optimise posts with relevant hashtags, compelling headlines and strong calls-to-action that drive traffic back to the site.
• Track performance inside LinkedIn Analytics (or your preferred tool such as Hootsuite / Buffer) and refine the strategy based on data.
Deliverables I can measure:
1. One-page brand style guide (logo usage, colours, tone, hashtag bank).
2. 4 long-form LinkedIn articles per month.
3. 8 infographics or visual posts per month.
4. 12 short job-search tips or career-advice posts per month.
5. Monthly metrics report with actionable insights.
If you’re comfortable juggling writing, design and scheduling—and you understand what resonates with early-career professionals—let’s talk about timelines and next steps.
Here’s what I expect you to handle end-to-end:
• Craft a lightweight brand style guide so every post—from tone to colour palette—feels instantly recognisable.
• Plan a monthly calendar focused on LinkedIn first, then adapt key pieces for Instagram, Facebook and Twitter.
• Produce and publish three core content formats on LinkedIn: “Articles and blog posts”, “Infographics and visual content”, and “Job search tips and career advice”.
• Optimise posts with relevant hashtags, compelling headlines and strong calls-to-action that drive traffic back to the site.
• Track performance inside LinkedIn Analytics (or your preferred tool such as Hootsuite / Buffer) and refine the strategy based on data.
Deliverables I can measure:
1. One-page brand style guide (logo usage, colours, tone, hashtag bank).
2. 4 long-form LinkedIn articles per month.
3. 8 infographics or visual posts per month.
4. 12 short job-search tips or career-advice posts per month.
5. Monthly metrics report with actionable insights.
If you’re comfortable juggling writing, design and scheduling—and you understand what resonates with early-career professionals—let’s talk about timelines and next steps.