Content Marketing Specialist Needed

Job ID: 40394876

Budget: $30 – $80 USD

Location: Remote (Preference given to candidates in the US & Global)
Headquarters: 444 Highland Ave NE, Suite 306, Atlanta, Georgia 30312, United States
Hiring Manager: Joe Pulizzi – Content Marketing Institute
(Candidates will be interviewed directly by the CEO, Chief Operating Officer, or senior management team.)

About Us

LYFE Marketing is a fast-growing digital marketing company specializing in social media management, paid advertising, and SEO for small and medium-sized businesses.

With a data-driven marketing approach, the company helps brands:

Increase revenue
Build connections with customers
Optimize marketing campaign effectiveness
Role Overview

We are looking for a Content Marketing Specialist with a creative and strategic mindset to develop content that drives brand growth and customer conversions.

The ideal candidate will have the ability to... Skills:

Cross-platform content creation
Understanding customer behavior
Optimizing content based on data and performance
Key Responsibilities
Content Strategy & Creation
Planning content for:
Blogs, websites
Social media (Facebook, Instagram, TikTok)
Email marketing
Writing SEO-optimized articles, storytelling marketing
Producing diverse content: articles, short videos, reels
Content Performance Optimization
Analyzing content performance (traffic, engagement, conversion)
Optimizing content based on data
A/B testing of titles, CTAs, and content formats
Collaboration
Working with the Ads, Design, and SEO teams
Coordinating the development of synchronized marketing campaigns
Brand Voice & Messaging
Building and maintaining brand voice
Ensuring consistency across all communication channels
Requirements
6 months – 2 years of experience in Content Marketing
Strong writing skills (English preferred)
Basic understanding of SEO and content Funnel
Creative thinking and data analysis skills
Proficient in using tools such as:
Google Analytics
CMS (WordPress or similar)
Nice to Have
Experience working with eCommerce or startups
Knowledge of creating short videos (TikTok, Reels)
Understanding of UGC content and storytelling
Compensation & Benefits
Salary: $30 – $80+/hour (depending on experience)
Performance-based bonuses
Benefits:
Flexible remote work
Career development opportunities
Promotion to Senior/Manager positions
Why Join Us
Fast-growing company in the digital marketing field
Opportunity to work directly with leading experts like Joe Pulizzi
Creative, performance-oriented environment
Opportunity to test and implement new ideas
How to Apply
Format: Remote / Hybrid (Preference given to candidates in the US & Global)
Interview process:
In-person interview with Joe Pulizzi
Or CEO / senior management team