Content Marketing & Lead Generation Specialist
Budget: $30 – $250 USD
Content Marketing & Lead Generation Specialist ( monthly )
Responsible for planning, coordinating and executing MODA's marketing strategy with the objective of generating qualified leads and strengthening the company's premium brand image.
Reports directly to the Managing Director and supervises one Videographer / Content Creator and one Video Editor.
Plans content for Facebook, Instagram and TikTok, provides direction to the content production team, reviews and approves all content, writes captions, advertising copy and calls-to-action, and manages content publishing across all platforms.
Creates, manages and optimizes advertising campaigns on Facebook, Instagram, TikTok and Google Ads to generate qualified leads and increase showroom visits.
Monitors messages, comments and incoming inquiries to ensure all leads receive a timely response from the company and coordinates with the sales team or other designated personnel when necessary.
Maintains complete records of all leads, including lead source and contact information, and prepares weekly and monthly performance reports for management.
Ensures that all marketing activities, content and advertising campaigns reflect MODA's premium and luxury brand positioning.
Content KPI
7 video posts per week.
2 carousel posts per week.
2 to 4 stories per day.
Marketing & Lead Generation KPI
Create, manage and continuously optimize advertising campaigns on Facebook, Instagram, TikTok and Google Ads.
100% lead recording and tracking.
100% lead source tracking.
Weekly marketing and lead generation report.
Monthly marketing and lead generation report.
Responsible for planning, coordinating and executing MODA's marketing strategy with the objective of generating qualified leads and strengthening the company's premium brand image.
Reports directly to the Managing Director and supervises one Videographer / Content Creator and one Video Editor.
Plans content for Facebook, Instagram and TikTok, provides direction to the content production team, reviews and approves all content, writes captions, advertising copy and calls-to-action, and manages content publishing across all platforms.
Creates, manages and optimizes advertising campaigns on Facebook, Instagram, TikTok and Google Ads to generate qualified leads and increase showroom visits.
Monitors messages, comments and incoming inquiries to ensure all leads receive a timely response from the company and coordinates with the sales team or other designated personnel when necessary.
Maintains complete records of all leads, including lead source and contact information, and prepares weekly and monthly performance reports for management.
Ensures that all marketing activities, content and advertising campaigns reflect MODA's premium and luxury brand positioning.
Content KPI
7 video posts per week.
2 carousel posts per week.
2 to 4 stories per day.
Marketing & Lead Generation KPI
Create, manage and continuously optimize advertising campaigns on Facebook, Instagram, TikTok and Google Ads.
100% lead recording and tracking.
100% lead source tracking.
Weekly marketing and lead generation report.
Monthly marketing and lead generation report.