Content Marketing Lead
Budget: ₹37,500 – ₹75,000 INR
We are a team of passionate communication professionals who are launching a brand solutions venture to deliver purposeful brand and content solutions to brands of any size and scale across markets.
We and are looking for seasoned Content Marketing Lead willing to collaborate as a Project lead with us ( can work remotely too). He/She will be responsible for the end-to-end content lifecycle i.e. right from chalking the content strategy, content creation to content publishing in sync with the brand and business goals. The Content Marketing Lead will be an integral part of the core team to help scale the business and enable partnering brands to achieve their brand goals.
Responsibilities :
1) Chalking the Content strategy: Content Audit | Competition Analysis | Converting the brand’s Marketing goals to Content goals| Defining workflows and processes| Editorial Calendar | Managing the content pipeline to ensure quality and timely deliveries.
2) Content Creation: Lead and overlook multiformat (written, audio, video, images etc) and multi-channel (digital and offline) content creation in sync with brand goals, sales funnel (TOFU, MOFU, BOFU), and relevant channels. Collaborate with stakeholders comprising of freelance writers, designers, developers to ensure that the content is developed and optimized to meet the brand goals.
3) Content Publishing: Overseeing the Content is published on the right platforms ( offline and digital ) and right schedules to maximize reach and impact. Work on performance insights to better deliveries.
Skillsets:
A) A good storyteller, strong communicator who has an eye for identifying and building on distinct brand stories.
B) Should have excellent planning and organizational skills and be detailed oriented with strong interpersonal skills, team building and believes in teamwork.
C) Have a performance-driven mindset - Solution-oriented and driven to deliver on the business goals
We and are looking for seasoned Content Marketing Lead willing to collaborate as a Project lead with us ( can work remotely too). He/She will be responsible for the end-to-end content lifecycle i.e. right from chalking the content strategy, content creation to content publishing in sync with the brand and business goals. The Content Marketing Lead will be an integral part of the core team to help scale the business and enable partnering brands to achieve their brand goals.
Responsibilities :
1) Chalking the Content strategy: Content Audit | Competition Analysis | Converting the brand’s Marketing goals to Content goals| Defining workflows and processes| Editorial Calendar | Managing the content pipeline to ensure quality and timely deliveries.
2) Content Creation: Lead and overlook multiformat (written, audio, video, images etc) and multi-channel (digital and offline) content creation in sync with brand goals, sales funnel (TOFU, MOFU, BOFU), and relevant channels. Collaborate with stakeholders comprising of freelance writers, designers, developers to ensure that the content is developed and optimized to meet the brand goals.
3) Content Publishing: Overseeing the Content is published on the right platforms ( offline and digital ) and right schedules to maximize reach and impact. Work on performance insights to better deliveries.
Skillsets:
A) A good storyteller, strong communicator who has an eye for identifying and building on distinct brand stories.
B) Should have excellent planning and organizational skills and be detailed oriented with strong interpersonal skills, team building and believes in teamwork.
C) Have a performance-driven mindset - Solution-oriented and driven to deliver on the business goals