Caribbean Travel Brand Storytelling - Caribbean Comfort Holidays
Budget: £250 – £750 GBP
I have spent more than forty years exploring, living, and working throughout the Caribbean, and I am now turning that lifetime of insight into a distinctive travel brand. Rather than a static brochure site, I want a dynamic online home that grows through compelling narratives and search-friendly evergreen content.
The core of the project is a blog built around three pillars: my personal travel stories, in-depth destination guides, and practical tips and recommendations. Each article should balance engaging storytelling with solid on-page SEO so we can rank on Google Search, spark conversations on social media, and feed a future email marketing sequence.
Beyond writing individual posts, I need a designer-strategist who can weave the brand’s visual identity, voice, and content architecture into a cohesive whole. Think content marketing calendars, keyword research, internal-link plans, and page layouts that invite readers to keep exploring the islands with me long term.
Key deliverables
• Brand style guidelines covering typography, colour palette, and imagery
• Blog design (WordPress or comparable CMS) optimised for speed, UX, and SEO best practices
• An initial batch of 5 flagship articles—one personal story, two destination guides, two tip-driven posts—each fully edited, formatted, and published
• A three-month content roadmap that aligns topics with search intent and social media hooks
Acceptance criteria
– Pages load in under 3 seconds on mobile and desktop
– All articles score green on Yoast or a comparable SEO plugin for readability and keyword optimisation
– Internal navigation supports related-post surfacing and future email opt-in growth
– Visual styling feels sophisticated yet warm, reflecting authentic island life rather than tourist clichés
If you live and breathe storytelling, understand technical SEO, and can design for sustained audience growth, I’d love to see your portfolio and hear how you’d bring this Caribbean vision to life.
The core of the project is a blog built around three pillars: my personal travel stories, in-depth destination guides, and practical tips and recommendations. Each article should balance engaging storytelling with solid on-page SEO so we can rank on Google Search, spark conversations on social media, and feed a future email marketing sequence.
Beyond writing individual posts, I need a designer-strategist who can weave the brand’s visual identity, voice, and content architecture into a cohesive whole. Think content marketing calendars, keyword research, internal-link plans, and page layouts that invite readers to keep exploring the islands with me long term.
Key deliverables
• Brand style guidelines covering typography, colour palette, and imagery
• Blog design (WordPress or comparable CMS) optimised for speed, UX, and SEO best practices
• An initial batch of 5 flagship articles—one personal story, two destination guides, two tip-driven posts—each fully edited, formatted, and published
• A three-month content roadmap that aligns topics with search intent and social media hooks
Acceptance criteria
– Pages load in under 3 seconds on mobile and desktop
– All articles score green on Yoast or a comparable SEO plugin for readability and keyword optimisation
– Internal navigation supports related-post surfacing and future email opt-in growth
– Visual styling feels sophisticated yet warm, reflecting authentic island life rather than tourist clichés
If you live and breathe storytelling, understand technical SEO, and can design for sustained audience growth, I’d love to see your portfolio and hear how you’d bring this Caribbean vision to life.
Related categories:
Graphic Design
Copywriting
WordPress
Ghostwriting
Article Writing
Blog Design
Content Writing
Content Marketing