Boost Sales for Self-Help Book

I’ve just released a self-help title and need a focused campaign that converts curiosity into purchases. Increasing sales is the single metric I’ll judge success by, so every activity should point readers straight to the checkout page.

The strategy should revolve around two main pillars:
• Social media – Daily or near-daily posts, reels, and story content on the platforms where self-improvement audiences hang out (Instagram, TikTok, Facebook, LinkedIn). Strong hooks, benefit-driven captions, consistent branding, and clear calls-to-action are essential.
• Content marketing – Well-researched blog posts and guest articles that answer reader pain-points, rank for relevant keywords, and link naturally to the book. An editorial calendar, SEO optimisation, and backlink outreach all belong here.

Email marketing wasn’t selected as a core channel, but if you see a lightweight way to fold it in without stealing focus, I’m open to ideas.

Acceptance criteria
1. A 30-day content calendar covering both pillars.
2. Copy, visuals, and publishing schedule ready for approval at least one week before launch.
3. Weekly performance summary including reach, click-throughs, and—most importantly—sales attributed to the campaign.

If you’re comfortable owning the process from ideation through analytics and can demonstrate prior wins in the self-help or non-fiction space, let’s talk.