Boost Domain Authority through Expert SEO
Budget: ₹1,500 – ₹12,500 INR
Objectives
Primary Objective
Increase Domain Authority to 30–35 within 90 days through high-quality, relevant backlink acquisition.
Secondary Objective
Achieve DA 40+ within 6–9 months while maintaining a clean and natural link profile.
Strategic Approach
This engagement focuses on authority-led link building, prioritizing relevance, editorial quality, and long-term brand credibility over link volume.
All activities must strictly comply with Google Webmaster Guidelines.
Scope of Work
1. Link Acquisition Focus
The agency will secure backlinks through:
• Guest articles and editorial mentions on HR, L&D, leadership, business, education, and corporate training platforms
• Strategic partnerships with corporate training firms, HR technology platforms, coaching institutions, and professional communities
Target Website Authority: DA 40–75
The following practices are strictly prohibited:
• Paid or sponsored link networks
• Private Blog Networks (PBNs)
• Mass directories or forum spam
• Low-quality or irrelevant blogs
2. Monthly Targets
• 15–18 new referring domains per month
• 4–6 links from DA 50+ websites
• Majority of links from DA 35–65 websites
• Maximum one link per referring domain
• All links must be contextual, editorial, and relevant
3. Anchor Text Policy
• 70% branded or naked URL anchors
• 20% generic anchors
• 10% keyword-based anchors
Anchor text distribution must remain natural and conservative.
4. Content to Be Promoted
Backlinks must point only to approved, high-value pages, including:
• Core service pages (Soft Skills, Behavioural Skills, Business Communication, Leadership Development)
• One designated thought leadership or framework-based content page
Thin, sales-heavy, or low-value pages must not be promoted.
5. Outreach Standards
• Manual outreach only
• Fully personalized communication
• Maximum one follow-up per publisher
• No automation or bulk outreach tools permitted
6. Reporting & Review
The agency is required to provide weekly reports including:
• Newly acquired referring domains
• Domain Authority of each linking website
• Source URLs and destination pages on protocol.org.in
• Anchor text used
All reporting must be transparent and verifiable.
Success Metrics
• DA improves to 30–35 within 90 days
• 45–60 high-quality referring domains acquired
• Zero toxic backlinks or spam signals
• Consistent, natural link velocity
Guiding Principle
This engagement is designed for sustainable authority building, not artificial link manipulation.
Every backlink should strengthen Protocol’s reputation as a trusted corporate training and leadership development organization.
Primary Objective
Increase Domain Authority to 30–35 within 90 days through high-quality, relevant backlink acquisition.
Secondary Objective
Achieve DA 40+ within 6–9 months while maintaining a clean and natural link profile.
Strategic Approach
This engagement focuses on authority-led link building, prioritizing relevance, editorial quality, and long-term brand credibility over link volume.
All activities must strictly comply with Google Webmaster Guidelines.
Scope of Work
1. Link Acquisition Focus
The agency will secure backlinks through:
• Guest articles and editorial mentions on HR, L&D, leadership, business, education, and corporate training platforms
• Strategic partnerships with corporate training firms, HR technology platforms, coaching institutions, and professional communities
Target Website Authority: DA 40–75
The following practices are strictly prohibited:
• Paid or sponsored link networks
• Private Blog Networks (PBNs)
• Mass directories or forum spam
• Low-quality or irrelevant blogs
2. Monthly Targets
• 15–18 new referring domains per month
• 4–6 links from DA 50+ websites
• Majority of links from DA 35–65 websites
• Maximum one link per referring domain
• All links must be contextual, editorial, and relevant
3. Anchor Text Policy
• 70% branded or naked URL anchors
• 20% generic anchors
• 10% keyword-based anchors
Anchor text distribution must remain natural and conservative.
4. Content to Be Promoted
Backlinks must point only to approved, high-value pages, including:
• Core service pages (Soft Skills, Behavioural Skills, Business Communication, Leadership Development)
• One designated thought leadership or framework-based content page
Thin, sales-heavy, or low-value pages must not be promoted.
5. Outreach Standards
• Manual outreach only
• Fully personalized communication
• Maximum one follow-up per publisher
• No automation or bulk outreach tools permitted
6. Reporting & Review
The agency is required to provide weekly reports including:
• Newly acquired referring domains
• Domain Authority of each linking website
• Source URLs and destination pages on protocol.org.in
• Anchor text used
All reporting must be transparent and verifiable.
Success Metrics
• DA improves to 30–35 within 90 days
• 45–60 high-quality referring domains acquired
• Zero toxic backlinks or spam signals
• Consistent, natural link velocity
Guiding Principle
This engagement is designed for sustainable authority building, not artificial link manipulation.
Every backlink should strengthen Protocol’s reputation as a trusted corporate training and leadership development organization.