Boost Beauty Wellness Brand Reach

Job ID: 40567456

Budget: $250 – $750 USD

I run an independent beauty and wellness brand and the next phase of growth is all about stronger marketing and outreach. My immediate priority is to build a cohesive strategy that drives traffic, raises brand visibility, and ultimately converts more customers across new online storefronts I plan to launch.

Current status
• A core line of beauty and wellness products is already selling through one website.
• Social accounts exist but engagement is low and inconsistent.
• No paid campaigns are running, and email marketing has never been set up.
• I intend to add several additional online “shops” (Shopify-based microsites and selected marketplaces) to broaden reach.
Im also a small Buisness that sell stuff as shown https://www.etsy.com/shop/JSMNatural so yea im new and want to test this out so ummm because i watn to expand to facebook,instagram and probbly i want to see how this goes and yea so i prob need a day to respond because im new and need to decide.

What I need from you
1. A full audit of my existing online presence with clear, data-driven recommendations.
2. A multi-channel marketing plan covering social media, influencer outreach, SEO, email flows, and optional PPC—complete with timelines, KPIs, and sample content themes.
3. A scalable launch blueprint for the new online shops, including platform selection guidance, storefront structure, product copy guidelines, and a 90-day promotional calendar that ties back to the overall strategy.
4. Creative assets or detailed briefs (imagery specs, ad copy, subject-line ideas) ready for implementation.
5. Simple reporting templates so I can track performance against the agreed KPIs.

Acceptance criteria
• Strategy document is delivered in an editable format (Google Docs or Word).
• All KPIs are SMART and mapped to channel tactics.
• Launch blueprint details at least two e-commerce platforms and includes setup checklists.
• First month’s content/ads are supplied in native file formats (PSD, AI, or Canva links).
• A walk-through call or video overview is provided to clarify any questions.

Preferred tools & skills (not mandatory but beneficial): Shopify, Klaviyo/Mailchimp, Meta Ads Manager, Google Analytics 4, basic Canva or Adobe skills, and an eye for current beauty-industry trends.

I am ready to move quickly once the right approach is outlined, and I welcome any portfolio pieces that show past success in beauty, wellness, or lifestyle niches.