Beauty Brand Digital Growth Strategy
Budget: $8 – $15 USD
My online beauty store is ready for its next growth sprint and I want one experienced partner to own the entire roadmap—from planning through hands-on execution.
Scope
• Search: Audit the site, map high-intent keywords, refine on-page copy, and build authoritative backlinks so that organic traffic compounds quarter over quarter.
• Meta ads: Design full-funnel campaigns (awareness, retargeting, conversion), write thumb-stopping creatives, set clear ROAS targets, and run weekly tests to keep CPAs in check.
• Influencer marketing: Identify creators whose audiences actually buy beauty products, negotiate packages, brief the content, and track sales with unique codes/links.
• Emerging channels: Launch Snapchat and TikTok ads, plus Klaviyo flows for welcome, abandonment, win-back and product-launch sequences—all mapped to the customer journey.
• Shopify optimization: Redesign the layout and add conversion-focused features to maximize sales.
Deliverables
1. 90-day growth plan with channel budgets, KPIs and a content calendar.
2. Live campaign builds across SEO, Meta, Snapchat, TikTok and Klaviyo.
3. Bi-weekly performance reports with recommendations and next steps.
Acceptance criteria
• Organic sessions, paid ROAS and email revenue trending up by week six.
• Campaign assets and data remain fully shareable/editable in native platforms.
If this end-to-end mandate fits your wheelhouse, let’s accelerate results together.
Scope
• Search: Audit the site, map high-intent keywords, refine on-page copy, and build authoritative backlinks so that organic traffic compounds quarter over quarter.
• Meta ads: Design full-funnel campaigns (awareness, retargeting, conversion), write thumb-stopping creatives, set clear ROAS targets, and run weekly tests to keep CPAs in check.
• Influencer marketing: Identify creators whose audiences actually buy beauty products, negotiate packages, brief the content, and track sales with unique codes/links.
• Emerging channels: Launch Snapchat and TikTok ads, plus Klaviyo flows for welcome, abandonment, win-back and product-launch sequences—all mapped to the customer journey.
• Shopify optimization: Redesign the layout and add conversion-focused features to maximize sales.
Deliverables
1. 90-day growth plan with channel budgets, KPIs and a content calendar.
2. Live campaign builds across SEO, Meta, Snapchat, TikTok and Klaviyo.
3. Bi-weekly performance reports with recommendations and next steps.
Acceptance criteria
• Organic sessions, paid ROAS and email revenue trending up by week six.
• Campaign assets and data remain fully shareable/editable in native platforms.
If this end-to-end mandate fits your wheelhouse, let’s accelerate results together.