SEO-Content & GEO Readiness Specialist
Budget: €30 – €50 EUR
About the Project
The Angst+Pfister Group, a Swiss born internationally active company for customize engineering solutions, is preparing multiple B2B and industrial websites for strong SEO performance and future Generative Engine Optimization (GEO).
We are looking for a freelance SEO content & GEO readiness specialist to support content restructuring, semantic clarity, and AI search readiness, working closely with the central SEO/GEO lead.
Your Taks
SEO Content & Website Structure
• Support customer-centric information architecture reviews
• Help restructure website content based on SEO and user intent
• Convert PDF-based content into SEO-friendly HTML pages
• Optimize existing content for clarity, structure, and search intent based on keyword research
• Support creation and optimization of:
o FAQs
o Use cases
o Application / solution pages
• Improve internal linking structures
GEO Readiness & AI Search Support
• Support GEO readiness checks (no SEO audits) handled in a separate project)
• Run AI prompt tests (e.g. “What does [company] do?”)
• Evaluate semantic clarity, entity consistency, and authority signals
• Support llm.txt implementation and validation (based on provided guidelines)
• Document AI search observations and findings
Documentation & Reporting
• Support SEO-content and GEO audit documentation
• Prepare structured summaries and comparison views across entities
• Clearly document recommendations for review and decision-making
Key Deliverables
1. SEO Content Structure & Information Architecture Inputs
Documented recommendations and inputs for customer-centric website structures, including content clustering, internal linking improvements, and prioritised page types.
2. SEO-Optimised HTML Content & Content Enhancements
Converted and optimised HTML content (from PDFs and existing pages), including FAQs, use cases, and application pages, aligned with search intent and semantic clarity.
3. GEO Readiness Checks & AI Search Validation
Completed GEO readiness inputs per entity, including AI prompt testing, evaluation of semantic clarity and entity consistency, and validation of AI-readable content (incl. llm.txt where applicable).
4. Clear Documentation & Comparison Summaries
Structured documentation of content changes, GEO findings, and recommendations, including comparison views across entities for review and decision-making by the central SEO/GEO lead.
Required Experience & Skills
Must-have
• 3+ years hands-on experience in SEO content optimization in an international environment for content-based websites and online shops
• Strong understanding of:
o Information architecture
o Search intent and semantic structure
o Internal linking best practices
• Experience with B2B or complex websites
• Ability to analyze and improve existing content (not just write new content)
• Clear written English at min. B2-level
Strong Plus
• Experience with AI search, GEO
• Experience running prompt-based AI tests
• Familiarity with structured content models
• Experience working with CMS platforms (Magnolia is a plus)
Ways of Working
• Freelance / contract
• Remote
• Task-based or hourly
• Structured briefs provided
• Close collaboration with central SEO/GEO lead
This Role Is NOT
• Pure copywriting
• Strategy ownership
• Social media or paid ads
To Apply, Please Include
• Short summary of SEO content experience
• Examples of SEO/content structure work
• Any experience with AI search or GEO (if applicable)
• Availability (hours per week)
The Angst+Pfister Group, a Swiss born internationally active company for customize engineering solutions, is preparing multiple B2B and industrial websites for strong SEO performance and future Generative Engine Optimization (GEO).
We are looking for a freelance SEO content & GEO readiness specialist to support content restructuring, semantic clarity, and AI search readiness, working closely with the central SEO/GEO lead.
Your Taks
SEO Content & Website Structure
• Support customer-centric information architecture reviews
• Help restructure website content based on SEO and user intent
• Convert PDF-based content into SEO-friendly HTML pages
• Optimize existing content for clarity, structure, and search intent based on keyword research
• Support creation and optimization of:
o FAQs
o Use cases
o Application / solution pages
• Improve internal linking structures
GEO Readiness & AI Search Support
• Support GEO readiness checks (no SEO audits) handled in a separate project)
• Run AI prompt tests (e.g. “What does [company] do?”)
• Evaluate semantic clarity, entity consistency, and authority signals
• Support llm.txt implementation and validation (based on provided guidelines)
• Document AI search observations and findings
Documentation & Reporting
• Support SEO-content and GEO audit documentation
• Prepare structured summaries and comparison views across entities
• Clearly document recommendations for review and decision-making
Key Deliverables
1. SEO Content Structure & Information Architecture Inputs
Documented recommendations and inputs for customer-centric website structures, including content clustering, internal linking improvements, and prioritised page types.
2. SEO-Optimised HTML Content & Content Enhancements
Converted and optimised HTML content (from PDFs and existing pages), including FAQs, use cases, and application pages, aligned with search intent and semantic clarity.
3. GEO Readiness Checks & AI Search Validation
Completed GEO readiness inputs per entity, including AI prompt testing, evaluation of semantic clarity and entity consistency, and validation of AI-readable content (incl. llm.txt where applicable).
4. Clear Documentation & Comparison Summaries
Structured documentation of content changes, GEO findings, and recommendations, including comparison views across entities for review and decision-making by the central SEO/GEO lead.
Required Experience & Skills
Must-have
• 3+ years hands-on experience in SEO content optimization in an international environment for content-based websites and online shops
• Strong understanding of:
o Information architecture
o Search intent and semantic structure
o Internal linking best practices
• Experience with B2B or complex websites
• Ability to analyze and improve existing content (not just write new content)
• Clear written English at min. B2-level
Strong Plus
• Experience with AI search, GEO
• Experience running prompt-based AI tests
• Familiarity with structured content models
• Experience working with CMS platforms (Magnolia is a plus)
Ways of Working
• Freelance / contract
• Remote
• Task-based or hourly
• Structured briefs provided
• Close collaboration with central SEO/GEO lead
This Role Is NOT
• Pure copywriting
• Strategy ownership
• Social media or paid ads
To Apply, Please Include
• Short summary of SEO content experience
• Examples of SEO/content structure work
• Any experience with AI search or GEO (if applicable)
• Availability (hours per week)