Multi-Site SEO & Content Overhaul -- Long-term Month-to-Month Services.
Budget: $30 – $250 USD
Month-to-Month service.
Monthly rate: $250.00.
I have 2 travel websites and need a cohesive push that ties search visibility, fresh content, and conversion-ready assets together. First, I want full SEO attention on Google, Bing, and Yahoo, supported by coordinated posts for Facebook, X, and Instagram so that every platform reinforces the same keyword strategy and brand voice.
Alongside the optimization work, I need new landing pages written and built—concise copy, clear calls-to-action, and mobile-first layouts that load fast and speak directly to our audience segments. I will supply brand guidelines and images; you handle design, and on-page SEO (titles, meta, schema where relevant).
To round out the funnel, a newsletter content page must be drafted that mirrors the campaign theme and drives traffic back to the site. Think engaging subject lines, scannable sections, and strong CTA buttons ready for upload into our email platform.
Deliverables
• Technical and on-page SEO improvements implemented across all sites
• Three conversion-focused landing pages (design + copy)
• Two weeks of scheduled posts for Facebook, X, and Instagram, aligned with target keywords
• One newsletter content page ready for immediate dispatch
SEO Plan of Action:
The SEO plan includes an audience-focused content strategy, robust technical SEO, and proactive Off-page and On-page promotion. The strategy should be a data-driven roadmap that aligns with your business goals and adapts to the ever-changing search landscape.
1 - Research and strategy:
• Understanding the market, the audience, and the competition.
• Define your target audience: Before researching keywords, you must understand your customer base. Create buyer personas that detail your ideal customer's demographics, interests, challenges, and the language they use.
• Conduct competitor analysis: Examine your competitors' organic search performance, including the keywords they target, their top-performing content, and their backlink profiles. This identifies opportunities and gaps in your own strategy.
• Perform keyword research: Create a list of high-volume, relevant keywords and topics your audience is searching for. Don't neglect long-tail keywords, which have lower volume but higher intent and conversion rates. Group related keywords into "topic clusters" to show search engines your topical authority.
• Set clear goals and KPIs: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your SEO. Track key performance indicators (KPIs) like organic traffic, keyword rankings, conversions, and revenue from organic search.
2 - On-page SEO:
Keyword research & identify with Keyword Planner
Title tag optimization
Meta description optimization
Sitemap XML creation
Robots.txt
Image alt tag optimization
Analysis of broken links
Fix canonical issue
This involves optimizing the content and HTML of each page to improve its ranking.
• Optimize meta tags: Craft unique, compelling title tags and meta descriptions for each page, including your target keywords.
• Structure content with headings: Use a logical heading structure (H1, H2, H3, etc.) to improve readability and help search engines understand the content's hierarchy.
• Create high-quality content: Your content should be helpful, unique, and people-first, satisfying the user's search intent completely.
• Use internal linking: Link related pages on your site to each other to help distribute authority, improve crawlability, and guide users to relevant information.
• Optimize website images: Use descriptive file names and alt text on images to help search engines and visually impaired users understand the image's content.
3 - Technical SEO
Google Webmaster
Tool Setup URL Indexing
Identify Crawl Errors
Google Analytics Setup
This focuses on optimizing your website's infrastructure to help search engine crawlers find, crawl, and index your content.
• Improve site speed: Optimize images, leverage caching, and minimize code to ensure fast load times, which is a confirmed ranking factor.
• Ensure mobile-friendliness: With Google's mobile-first indexing, it's critical that your site is responsive and provides a seamless user experience on all devices.
• Implement security: Use HTTPS to provide a secure connection for your users.
• Use structured data (schema markup): Add schema markup to your pages to give search engines explicit clues about your content, making your pages eligible for rich results.
Handle site structure: Organize your website with a clear hierarchy and submit an XML sitemap to help search engines discover your content.
4 - Off-page SEO
High DA, PA Backlinks (50+ DA)
Social bookmarking
Guest Posting
Profile creation links
Do follow backlink
Local classified (Country based: United States, Portugal)
Directory Submission
Local Business Listing
Web 2.0 (blogs or Newsletter website page)
These are actions taken outside of your website to improve its credibility and authority.
• Build high-quality backlinks: Earn links from reputable, authoritative websites in your industry. Strategies include guest blogging, broken link building, and creating valuable, shareable content.
• Promote content: Share your content on social media, in newsletters, and through other promotional channels to drive visibility and natural links.
• Manage reputation: Actively monitor and manage reviews and brand mentions. This builds credibility and trust, signaling authority to search engines.
• Optimize for local SEO: If applicable, optimize for local searches by creating and verifying a Google Business Profile and building local citations.
5- Measurement and refinement
The SEO plan should be a continuous process that requires constant monitoring and adaptation.
• Set up analytics: Use tools like Google Analytics and Google Search Console to track your SEO performance against your established KPIs.
• Analyze and report regularly: Review your data quarterly to see what is working and what needs to be adjusted. Track keyword rankings, organic traffic, and conversion rates.
• Refine based on data: Use your insights to update existing content, target new keywords, and fix technical issues to keep your strategy effective.
• Stay updated: Regularly follow SEO news from authoritative sources to keep up with algorithm changes and new best practices.
o 6 - Optimize Social Profiles & Content
• Revise and fix social media profiles (Facebook, X, Instagram, and LinkedIn)
Fill out all social media profiles with consistent usernames, relevant keywords in your bio, and updated links to your website.
• Optimize for search:
Use relevant keywords and hashtags in captions and leverage alt-text for images and captions/transcripts for videos to enhance discoverability.
• Tag location:
Tagging your location can improve visibility in local social search results.
7 - Drive Traffic & Backlinks
• Share website content:
Promote blog posts, articles, and other website content on social media, using attention-grabbing captions.
• Add social sharing buttons:
Place social sharing buttons on your website to make it easy for visitors to share your content, which can drive more organic traffic back to your site.
• Encourage sharing:
Encourage your followers and community members to share your content to amplify reach and potentially earn backlinks.
8 - Engage with Your Audience (I will do this, just need to know how)
• Respond and converse:
Respond to comments, participate in relevant discussions, and actively engage with your audience to build relationships and foster community.
• Use interactive content:
Create interactive content like polls, quizzes, and challenges to enhance brand interaction and boost engagement.
9 - Multi-Country SEO Services Do
•
Tailored International SEO Strategy:
Develop a customized strategy to expand your brand across multiple countries, not just a generic one.
•
Global Keyword Research:
Identify high-converting keywords for different countries and languages to attract relevant international traffic.
•
Localized Content Creation & Optimization:
Create and adapt website content to resonate with the cultural preferences and language of each specific market.
•
Technical SEO:
Implement technical aspects such as hreflang tags to help search engines understand which versions of a page to serve for different languages and regions, and optimize site structure for global scalability.
•
International Link Building:
Build high-authority backlinks from international websites to strengthen your domain authority and global presence.
•
Multi-CMS Global SEO:
Adapt strategies to work with various content management systems (CMS) like WordPress.
Key Benefits
• Increased Global Reach:
Expand your customer base and brand awareness into new international markets.
• Improved User Experience:
Provide a better, more relevant experience for non-native speakers and international customers.
• Competitive Advantage:
Outrank competitors and capture a larger share of the international market.
• Enhanced Visibility:
Place your brand on the global map and increase your chances of being discovered by potential customers worldwide.
Acceptance criteria: measurable rank improvements on target keywords, working landing page URLs with tracking in place, social posts formatted per platform specs, and newsletter copy pasted into our system without further edits.
Tell me your timeline and the primary tools you’d use so we can move forward quickly.
Monthly rate: $250.00.
I have 2 travel websites and need a cohesive push that ties search visibility, fresh content, and conversion-ready assets together. First, I want full SEO attention on Google, Bing, and Yahoo, supported by coordinated posts for Facebook, X, and Instagram so that every platform reinforces the same keyword strategy and brand voice.
Alongside the optimization work, I need new landing pages written and built—concise copy, clear calls-to-action, and mobile-first layouts that load fast and speak directly to our audience segments. I will supply brand guidelines and images; you handle design, and on-page SEO (titles, meta, schema where relevant).
To round out the funnel, a newsletter content page must be drafted that mirrors the campaign theme and drives traffic back to the site. Think engaging subject lines, scannable sections, and strong CTA buttons ready for upload into our email platform.
Deliverables
• Technical and on-page SEO improvements implemented across all sites
• Three conversion-focused landing pages (design + copy)
• Two weeks of scheduled posts for Facebook, X, and Instagram, aligned with target keywords
• One newsletter content page ready for immediate dispatch
SEO Plan of Action:
The SEO plan includes an audience-focused content strategy, robust technical SEO, and proactive Off-page and On-page promotion. The strategy should be a data-driven roadmap that aligns with your business goals and adapts to the ever-changing search landscape.
1 - Research and strategy:
• Understanding the market, the audience, and the competition.
• Define your target audience: Before researching keywords, you must understand your customer base. Create buyer personas that detail your ideal customer's demographics, interests, challenges, and the language they use.
• Conduct competitor analysis: Examine your competitors' organic search performance, including the keywords they target, their top-performing content, and their backlink profiles. This identifies opportunities and gaps in your own strategy.
• Perform keyword research: Create a list of high-volume, relevant keywords and topics your audience is searching for. Don't neglect long-tail keywords, which have lower volume but higher intent and conversion rates. Group related keywords into "topic clusters" to show search engines your topical authority.
• Set clear goals and KPIs: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your SEO. Track key performance indicators (KPIs) like organic traffic, keyword rankings, conversions, and revenue from organic search.
2 - On-page SEO:
Keyword research & identify with Keyword Planner
Title tag optimization
Meta description optimization
Sitemap XML creation
Robots.txt
Image alt tag optimization
Analysis of broken links
Fix canonical issue
This involves optimizing the content and HTML of each page to improve its ranking.
• Optimize meta tags: Craft unique, compelling title tags and meta descriptions for each page, including your target keywords.
• Structure content with headings: Use a logical heading structure (H1, H2, H3, etc.) to improve readability and help search engines understand the content's hierarchy.
• Create high-quality content: Your content should be helpful, unique, and people-first, satisfying the user's search intent completely.
• Use internal linking: Link related pages on your site to each other to help distribute authority, improve crawlability, and guide users to relevant information.
• Optimize website images: Use descriptive file names and alt text on images to help search engines and visually impaired users understand the image's content.
3 - Technical SEO
Google Webmaster
Tool Setup URL Indexing
Identify Crawl Errors
Google Analytics Setup
This focuses on optimizing your website's infrastructure to help search engine crawlers find, crawl, and index your content.
• Improve site speed: Optimize images, leverage caching, and minimize code to ensure fast load times, which is a confirmed ranking factor.
• Ensure mobile-friendliness: With Google's mobile-first indexing, it's critical that your site is responsive and provides a seamless user experience on all devices.
• Implement security: Use HTTPS to provide a secure connection for your users.
• Use structured data (schema markup): Add schema markup to your pages to give search engines explicit clues about your content, making your pages eligible for rich results.
Handle site structure: Organize your website with a clear hierarchy and submit an XML sitemap to help search engines discover your content.
4 - Off-page SEO
High DA, PA Backlinks (50+ DA)
Social bookmarking
Guest Posting
Profile creation links
Do follow backlink
Local classified (Country based: United States, Portugal)
Directory Submission
Local Business Listing
Web 2.0 (blogs or Newsletter website page)
These are actions taken outside of your website to improve its credibility and authority.
• Build high-quality backlinks: Earn links from reputable, authoritative websites in your industry. Strategies include guest blogging, broken link building, and creating valuable, shareable content.
• Promote content: Share your content on social media, in newsletters, and through other promotional channels to drive visibility and natural links.
• Manage reputation: Actively monitor and manage reviews and brand mentions. This builds credibility and trust, signaling authority to search engines.
• Optimize for local SEO: If applicable, optimize for local searches by creating and verifying a Google Business Profile and building local citations.
5- Measurement and refinement
The SEO plan should be a continuous process that requires constant monitoring and adaptation.
• Set up analytics: Use tools like Google Analytics and Google Search Console to track your SEO performance against your established KPIs.
• Analyze and report regularly: Review your data quarterly to see what is working and what needs to be adjusted. Track keyword rankings, organic traffic, and conversion rates.
• Refine based on data: Use your insights to update existing content, target new keywords, and fix technical issues to keep your strategy effective.
• Stay updated: Regularly follow SEO news from authoritative sources to keep up with algorithm changes and new best practices.
o 6 - Optimize Social Profiles & Content
• Revise and fix social media profiles (Facebook, X, Instagram, and LinkedIn)
Fill out all social media profiles with consistent usernames, relevant keywords in your bio, and updated links to your website.
• Optimize for search:
Use relevant keywords and hashtags in captions and leverage alt-text for images and captions/transcripts for videos to enhance discoverability.
• Tag location:
Tagging your location can improve visibility in local social search results.
7 - Drive Traffic & Backlinks
• Share website content:
Promote blog posts, articles, and other website content on social media, using attention-grabbing captions.
• Add social sharing buttons:
Place social sharing buttons on your website to make it easy for visitors to share your content, which can drive more organic traffic back to your site.
• Encourage sharing:
Encourage your followers and community members to share your content to amplify reach and potentially earn backlinks.
8 - Engage with Your Audience (I will do this, just need to know how)
• Respond and converse:
Respond to comments, participate in relevant discussions, and actively engage with your audience to build relationships and foster community.
• Use interactive content:
Create interactive content like polls, quizzes, and challenges to enhance brand interaction and boost engagement.
9 - Multi-Country SEO Services Do
•
Tailored International SEO Strategy:
Develop a customized strategy to expand your brand across multiple countries, not just a generic one.
•
Global Keyword Research:
Identify high-converting keywords for different countries and languages to attract relevant international traffic.
•
Localized Content Creation & Optimization:
Create and adapt website content to resonate with the cultural preferences and language of each specific market.
•
Technical SEO:
Implement technical aspects such as hreflang tags to help search engines understand which versions of a page to serve for different languages and regions, and optimize site structure for global scalability.
•
International Link Building:
Build high-authority backlinks from international websites to strengthen your domain authority and global presence.
•
Multi-CMS Global SEO:
Adapt strategies to work with various content management systems (CMS) like WordPress.
Key Benefits
• Increased Global Reach:
Expand your customer base and brand awareness into new international markets.
• Improved User Experience:
Provide a better, more relevant experience for non-native speakers and international customers.
• Competitive Advantage:
Outrank competitors and capture a larger share of the international market.
• Enhanced Visibility:
Place your brand on the global map and increase your chances of being discovered by potential customers worldwide.
Acceptance criteria: measurable rank improvements on target keywords, working landing page URLs with tracking in place, social posts formatted per platform specs, and newsletter copy pasted into our system without further edits.
Tell me your timeline and the primary tools you’d use so we can move forward quickly.