Digital Marketing Strategist for Financial Training
Budget: $25 – $50 USD
Job Title: **Content Strategist & Digital Marketing Specialist**
**Position Overview:**
Seeking an experienced Content Strategist & Digital Marketing Specialist to repurpose, organize, and market a library of audio/video training materials for financial advisors. The ideal candidate will have a strong background in content development, digital marketing, and subscription-based business models. This individual will work closely with the founder to develop a go-to-market strategy, design a pricing structure, and create engaging, high-value content that attracts and retains subscribers.
### Key Responsibilities:
1. **Content Categorization & Strategy**
- Review and segment over 50 hours of recorded training material and approximately 1,000 hours of Zoom recordings into key categories (e.g., *Practical Knowledge*, *Best Practices*, *Prospecting Strategies*, *Client Relationship Skills*).
- Develop an effective content roadmap, balancing free and paid content to attract new subscribers and retain existing ones.
- Design engaging content formats (e.g., short video snippets, podcast episodes, guided series) that leverage the existing material.
2. **Podcast & Video Production**
- Extract, edit, and format Zoom recordings into themed podcast episodes and short-form videos.
- Write scripts or outline content summaries to enhance each episode’s quality and focus.
- Coordinate with external vendors or use in-house tools (like Descript, Otter.ai, or Adobe Suite) for production if needed.
3. **Subscription-Based Model Development**
- Assist in defining subscription tiers and pricing, considering the audience’s professional income and demand for high-quality content.
- Set up and manage a paywall strategy, with the goal of converting free users to paid subscribers.
- Research and recommend subscription hosting platforms (e.g., Kajabi, Teachable, or a custom solution).
4. **Marketing & Engagement Strategy**
- Develop and execute a content marketing strategy, including email, social media, and LinkedIn campaigns, to attract and engage subscribers.
- Design a lead-generation strategy using content snippets, blog posts, or webinars to convert viewers to subscribers.
- Track and analyze campaign metrics to refine strategy for optimal results.
5. **Client & Firm Licensing Deals**
- Collaborate with the founder to create custom packages for firms seeking exclusive training material.
- Assist in pricing and negotiation with firm clients, including potential retainer models for custom work.
6. **Project Management**
- Set timelines, manage priorities, and track progress to ensure timely delivery of content and project milestones.
- Maintain clear communication with the founder and any external vendors to coordinate project needs.
### Qualifications:
- **Experience** in digital content strategy, especially within a subscription or online course model.
- **Skills in multimedia editing and production**, with proficiency in tools like Adobe Premiere, Final Cut Pro, or Descript.
- **Strong understanding of content marketing** and lead generation strategies, with experience in email marketing and social media.
- Familiarity with hosting and managing paid content platforms (Kajabi, Teachable, or similar).
- **Highly organized and detail-oriented**, with strong project management skills.
- **Creative and adaptable**, with the ability to turn raw content into polished, marketable products.
### Preferred Background:
- Experience working with financial advisors or in the financial services industry.
- Knowledge of best practices in digital marketing for high-income audiences.
- Familiarity with industry-specific content compliance, especially for financial advising and investment coaching.
### Compensation:
Competitive salary or hourly rate, depending on experience. Potential for project-based bonuses.
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The main goal is enhancing the quality of the content. Focus on strategies for new subscriber acquisition. The primary target audience is experienced financial advisors.
**Position Overview:**
Seeking an experienced Content Strategist & Digital Marketing Specialist to repurpose, organize, and market a library of audio/video training materials for financial advisors. The ideal candidate will have a strong background in content development, digital marketing, and subscription-based business models. This individual will work closely with the founder to develop a go-to-market strategy, design a pricing structure, and create engaging, high-value content that attracts and retains subscribers.
### Key Responsibilities:
1. **Content Categorization & Strategy**
- Review and segment over 50 hours of recorded training material and approximately 1,000 hours of Zoom recordings into key categories (e.g., *Practical Knowledge*, *Best Practices*, *Prospecting Strategies*, *Client Relationship Skills*).
- Develop an effective content roadmap, balancing free and paid content to attract new subscribers and retain existing ones.
- Design engaging content formats (e.g., short video snippets, podcast episodes, guided series) that leverage the existing material.
2. **Podcast & Video Production**
- Extract, edit, and format Zoom recordings into themed podcast episodes and short-form videos.
- Write scripts or outline content summaries to enhance each episode’s quality and focus.
- Coordinate with external vendors or use in-house tools (like Descript, Otter.ai, or Adobe Suite) for production if needed.
3. **Subscription-Based Model Development**
- Assist in defining subscription tiers and pricing, considering the audience’s professional income and demand for high-quality content.
- Set up and manage a paywall strategy, with the goal of converting free users to paid subscribers.
- Research and recommend subscription hosting platforms (e.g., Kajabi, Teachable, or a custom solution).
4. **Marketing & Engagement Strategy**
- Develop and execute a content marketing strategy, including email, social media, and LinkedIn campaigns, to attract and engage subscribers.
- Design a lead-generation strategy using content snippets, blog posts, or webinars to convert viewers to subscribers.
- Track and analyze campaign metrics to refine strategy for optimal results.
5. **Client & Firm Licensing Deals**
- Collaborate with the founder to create custom packages for firms seeking exclusive training material.
- Assist in pricing and negotiation with firm clients, including potential retainer models for custom work.
6. **Project Management**
- Set timelines, manage priorities, and track progress to ensure timely delivery of content and project milestones.
- Maintain clear communication with the founder and any external vendors to coordinate project needs.
### Qualifications:
- **Experience** in digital content strategy, especially within a subscription or online course model.
- **Skills in multimedia editing and production**, with proficiency in tools like Adobe Premiere, Final Cut Pro, or Descript.
- **Strong understanding of content marketing** and lead generation strategies, with experience in email marketing and social media.
- Familiarity with hosting and managing paid content platforms (Kajabi, Teachable, or similar).
- **Highly organized and detail-oriented**, with strong project management skills.
- **Creative and adaptable**, with the ability to turn raw content into polished, marketable products.
### Preferred Background:
- Experience working with financial advisors or in the financial services industry.
- Knowledge of best practices in digital marketing for high-income audiences.
- Familiarity with industry-specific content compliance, especially for financial advising and investment coaching.
### Compensation:
Competitive salary or hourly rate, depending on experience. Potential for project-based bonuses.
---
The main goal is enhancing the quality of the content. Focus on strategies for new subscriber acquisition. The primary target audience is experienced financial advisors.