Informational Website Copywriting

I'm looking for a skilled content writer to create compelling website copy for an informational site aimed at generating leads. The website should effectively communicate our value proposition and engage potential clients.

Key Requirements:
- Write clear, persuasive, and engaging copy
- Use SEO best practices to enhance visibility
- Collaborate with me to understand the brand voice and key messages

Ideal Skills and Experience:
- Proven experience in writing website copy, particularly for lead generation
- Strong understanding of SEO
- Excellent research and writing skills
- Ability to meet deadlines and work independently

Please provide samples of previous work and a brief outline of your approach.