Business Branding Course Content

I need a complete set of business-focused learning materials for our London educational college, with a special emphasis on branding and logo development. My priority is original, industry-relevant content that can stand alone or slot into an existing curriculum.

Scope
• Develop a structured syllabus that introduces the fundamentals of branding, explores logo design principles, and guides students through practical projects that culminate in creating a professional-grade logo.
• Produce core teaching assets—lecture notes, slide decks, and assignment briefs are essential. I’m open to complementing these with video lectures or interactive activities if you believe they will strengthen engagement.
• Provide real-world case studies featuring successful and unsuccessful brand identities to spark discussion and critical thinking.

Acceptance criteria
• All material must be plagiarism-free and tailored to a post-secondary audience.
• Content should align with UK higher-education standards and include clear learning outcomes for each module.
• Final deliverables supplied in editable formats (Word, PowerPoint, or equivalent) so my in-house team can update them later.

If you have experience teaching or developing courses on branding—especially in a business context—let’s talk about timelines and any creative additions you can suggest.