Yoga Brand Lead-Gen Social Marketing
Budget: ₹400 – ₹750 INR
I run a growing yoga and wellness label and want to turn our Facebook and Instagram accounts into steady lead engines. The assignment is to plan and execute a 30-day campaign that balances eye-catching images, short-form videos, and blog-style caption posts—all tailored to attract prospects who value mindful movement and holistic living.
You will first audit the current pages, then build a content calendar that maps organic posts, stories, reels, and any paid boosts needed to maximise lead flow. Creative assets must fit our calm, earthy aesthetic while driving interested visitors to landing pages or direct-message funnels you set up.
Deliverables
• Audit summary with quick-win recommendations
• 30-day strategy focused on lead capture on Facebook and Instagram
• Minimum three new assets each week (1 image, 1 short video, 1 long-caption or linked blog post) scheduled through Meta Business Suite
• Weekly KPI report showing engagement metrics, cost per lead, and next-step actions
Acceptance criteria
• Cost per lead at or below typical wellness-industry benchmarks
• All content posted on schedule and aligned with brand guidelines
• Clear, actionable reporting every seven days
If you have success stories for similar wellness or lifestyle brands, include them along with the design, scheduling, or analytics tools you prefer (e.g., Canva, Adobe Suite, Hootsuite, Later). I’m ready to review proposals and kick things off next week.
You will first audit the current pages, then build a content calendar that maps organic posts, stories, reels, and any paid boosts needed to maximise lead flow. Creative assets must fit our calm, earthy aesthetic while driving interested visitors to landing pages or direct-message funnels you set up.
Deliverables
• Audit summary with quick-win recommendations
• 30-day strategy focused on lead capture on Facebook and Instagram
• Minimum three new assets each week (1 image, 1 short video, 1 long-caption or linked blog post) scheduled through Meta Business Suite
• Weekly KPI report showing engagement metrics, cost per lead, and next-step actions
Acceptance criteria
• Cost per lead at or below typical wellness-industry benchmarks
• All content posted on schedule and aligned with brand guidelines
• Clear, actionable reporting every seven days
If you have success stories for similar wellness or lifestyle brands, include them along with the design, scheduling, or analytics tools you prefer (e.g., Canva, Adobe Suite, Hootsuite, Later). I’m ready to review proposals and kick things off next week.