Wellness Brand Marketing Manager -- 2
Budget: $250 – $750 AUD
Part-time | ≈ 15 hours per week | Remote | Flexible AEST hours
About the Role
A growing wellness and lifestyle company is seeking a proactive and creative Marketing & Content Operations Manager to help grow our online membership platform, strengthen brand presence, and bring structure and consistency across marketing channels.
This role blends creativity and systems thinking — ideal for someone who loves marketing, storytelling, and organisation. You’ll be responsible for developing ideas and implementing proven marketing strategies that drive new membership sign-ups, attract new customers, and expand brand programs and masterclasses through clean, streamlined funnels.
Your work will directly impact how people around the world experience calm, clarity, and wellbeing through our online programs.
For the right applicant this position also has the opportunity for performance-based commission's, offering additional income for measurable growth in memberships, course sales, partnerships or bookings.
Core Responsibilities
Marketing & Content Creation
Create and schedule weekly wellness-themed content and email campaigns. (Flodesk).
Manage Instagram and social media calendars; contribute to the creative process.
Repurpose and schedule high performing Reels, carousels, and short-form content.
Maintain a consistent brand voice and storytelling approach to drive engagement and sign-ups.
Data, Strategy & Growth
Track and analyse performance across social, email, and membership metrics to identify top-performing content and drive growth.
Develop creative campaigns and ideas that generate new memberships and masterclass conversions.
Produce simple performance dashboards and reports.
Contribute to the design of clean, automated funnels that guide leads to sign-ups.
Systems & Project Support
Organise digital assets and coordinate content or campaign launches.
Maintain and update membership-portal content.
Support scheduling and coordination for collaborators or talent.
Build and document repeatable systems and automations to streamline workflows.
Member Experience
Support onboarding flows, emails, and community engagement.
Gather member feedback and insights to inform retention strategies.
Assist with small campaigns, collaborations, or event coordination.
Requirements
3+ years of experience in marketing, content creation, or a similar assistant/operations role.
Strong social-media, email-marketing, and editing skills (Flodesk, Squarespace, Canva, basic video editing).
Creative and detail-oriented, with interest in wellness or lifestyle industries.
Organised and proactive — enjoys systems and creating smooth workflows.
Comfortable with Canva, Google Drive, Memberspace, or project-management platforms.
Bonus: open to supporting additional areas as the brand grows.
What You’ll Love
Work directly with the founder to test creative ideas and implement growth strategies.
Opportunity to shape and streamline operations within a values-driven wellness brand.
Freedom to propose and execute marketing campaigns with measurable impact.
Earn additional commission based on performance and successful conversions (e.g., new sign-ups, course sales, partnerships, additional bookings).
Room to grow into a full-time or senior admin and operations position.
Compensation: AUD $700 / month + commission (with opportunity to expand as results grow)
Hours: Approximately 15 hours per week (flexible schedule)
Location: Remote — must be available for AEST time-zone hours
About the Role
A growing wellness and lifestyle company is seeking a proactive and creative Marketing & Content Operations Manager to help grow our online membership platform, strengthen brand presence, and bring structure and consistency across marketing channels.
This role blends creativity and systems thinking — ideal for someone who loves marketing, storytelling, and organisation. You’ll be responsible for developing ideas and implementing proven marketing strategies that drive new membership sign-ups, attract new customers, and expand brand programs and masterclasses through clean, streamlined funnels.
Your work will directly impact how people around the world experience calm, clarity, and wellbeing through our online programs.
For the right applicant this position also has the opportunity for performance-based commission's, offering additional income for measurable growth in memberships, course sales, partnerships or bookings.
Core Responsibilities
Marketing & Content Creation
Create and schedule weekly wellness-themed content and email campaigns. (Flodesk).
Manage Instagram and social media calendars; contribute to the creative process.
Repurpose and schedule high performing Reels, carousels, and short-form content.
Maintain a consistent brand voice and storytelling approach to drive engagement and sign-ups.
Data, Strategy & Growth
Track and analyse performance across social, email, and membership metrics to identify top-performing content and drive growth.
Develop creative campaigns and ideas that generate new memberships and masterclass conversions.
Produce simple performance dashboards and reports.
Contribute to the design of clean, automated funnels that guide leads to sign-ups.
Systems & Project Support
Organise digital assets and coordinate content or campaign launches.
Maintain and update membership-portal content.
Support scheduling and coordination for collaborators or talent.
Build and document repeatable systems and automations to streamline workflows.
Member Experience
Support onboarding flows, emails, and community engagement.
Gather member feedback and insights to inform retention strategies.
Assist with small campaigns, collaborations, or event coordination.
Requirements
3+ years of experience in marketing, content creation, or a similar assistant/operations role.
Strong social-media, email-marketing, and editing skills (Flodesk, Squarespace, Canva, basic video editing).
Creative and detail-oriented, with interest in wellness or lifestyle industries.
Organised and proactive — enjoys systems and creating smooth workflows.
Comfortable with Canva, Google Drive, Memberspace, or project-management platforms.
Bonus: open to supporting additional areas as the brand grows.
What You’ll Love
Work directly with the founder to test creative ideas and implement growth strategies.
Opportunity to shape and streamline operations within a values-driven wellness brand.
Freedom to propose and execute marketing campaigns with measurable impact.
Earn additional commission based on performance and successful conversions (e.g., new sign-ups, course sales, partnerships, additional bookings).
Room to grow into a full-time or senior admin and operations position.
Compensation: AUD $700 / month + commission (with opportunity to expand as results grow)
Hours: Approximately 15 hours per week (flexible schedule)
Location: Remote — must be available for AEST time-zone hours