UGC Format Creator for Mental Health App
Budget: ₹600 – ₹1,500 INR
Hiring UGC creative manager who’s cracked repeatable formats for apps (especially wellness)
Hey everyone, i’m the founder of a mental health app built for ADHD, and we’ve got real traction (paying users, not just downloads). right now i’m trying to solve one specific problem:
how to find a repeatable UGC format that actually scales.
not one-off viral videos
not over-scripted ads
i mean something where:
the hook works consistently
different creators can follow the same structure
and it still feels natural and not like an ad
basically the kind of format you can run across 20+ creators without it dying. quick context on the app:
the core idea is “anchor + novelty”
users pick 1–2 fixed habits (anchors),
and the app rotates new activities around them so they don’t get bored and quit after a few days
we also have:
a quiz that identifies their main ADHD struggles
a results screen with a personalized routine
real users building streaks they didn’t think were possible
i’m looking for someone who has actually worked on UGC for apps before, bonus if you’ve done anything in:
wellness
mental health
productivity
you should understand:
how tiktok/reels content works
what makes hooks hit
how to build formats (not just ideas)
how to guide creators without killing authenticity
this isn’t a typical “post content daily” role, it’s about figuring out what format actually works, turning it into a repeatable system, and scaling it, with salary + performance bonus, so if you’ve done something like this before feel free to DM or comment (even better if you can share how you’d approach it)
appreciate any help
Hey everyone, i’m the founder of a mental health app built for ADHD, and we’ve got real traction (paying users, not just downloads). right now i’m trying to solve one specific problem:
how to find a repeatable UGC format that actually scales.
not one-off viral videos
not over-scripted ads
i mean something where:
the hook works consistently
different creators can follow the same structure
and it still feels natural and not like an ad
basically the kind of format you can run across 20+ creators without it dying. quick context on the app:
the core idea is “anchor + novelty”
users pick 1–2 fixed habits (anchors),
and the app rotates new activities around them so they don’t get bored and quit after a few days
we also have:
a quiz that identifies their main ADHD struggles
a results screen with a personalized routine
real users building streaks they didn’t think were possible
i’m looking for someone who has actually worked on UGC for apps before, bonus if you’ve done anything in:
wellness
mental health
productivity
you should understand:
how tiktok/reels content works
what makes hooks hit
how to build formats (not just ideas)
how to guide creators without killing authenticity
this isn’t a typical “post content daily” role, it’s about figuring out what format actually works, turning it into a repeatable system, and scaling it, with salary + performance bonus, so if you’ve done something like this before feel free to DM or comment (even better if you can share how you’d approach it)
appreciate any help