TikTok & Facebook Course Promotion -- 2
Budget: $10 – $30 USD
I sell online courses and want TikTok and Facebook to become my main client-acquisition channels. To make that happen I need a freelancer who can shape a full social-media strategy, craft engaging short-form videos around sports, music, comedy and dance themes, and turn viewers into paying students.
Here’s the position today:
• My offer is 100 % online courses.
• The platforms I care about are TikTok and Facebook; no LMS work is required right now.
• I want thumb-stopping, entertaining content that still lands a clear call-to-action to buy the course.
What I expect from you
1. A 30-day content calendar with post ideas, hooks and CTAs tailored separately for TikTok and Facebook.
2. Script or storyboard drafts for each piece (15-sec TikTok, 30-60-sec Facebook Reel formats).
3. Creative direction—edits, music cues, on-screen text—so the clips feel native to each feed.
4. Paid promotion plan: audiences, ad-set structure, copy variations and recommended spend splits.
5. Simple tracking setup (UTM links, pixel events, funnel dashboard) so we can see exactly which videos convert.
Acceptance criteria
• At least 30 ready-to-shoot scripts covering sports, music, comedy and dance angles.
• Spreadsheet with ad copy, targeting specs and budget breakdown.
• Loom or written guide walking me through implementation and measurement.
If you’ve already driven course sales with short-form video, share examples or metrics and outline how you’d hit the ground running. Let’s start attracting students and growing revenue right away.
Here’s the position today:
• My offer is 100 % online courses.
• The platforms I care about are TikTok and Facebook; no LMS work is required right now.
• I want thumb-stopping, entertaining content that still lands a clear call-to-action to buy the course.
What I expect from you
1. A 30-day content calendar with post ideas, hooks and CTAs tailored separately for TikTok and Facebook.
2. Script or storyboard drafts for each piece (15-sec TikTok, 30-60-sec Facebook Reel formats).
3. Creative direction—edits, music cues, on-screen text—so the clips feel native to each feed.
4. Paid promotion plan: audiences, ad-set structure, copy variations and recommended spend splits.
5. Simple tracking setup (UTM links, pixel events, funnel dashboard) so we can see exactly which videos convert.
Acceptance criteria
• At least 30 ready-to-shoot scripts covering sports, music, comedy and dance angles.
• Spreadsheet with ad copy, targeting specs and budget breakdown.
• Loom or written guide walking me through implementation and measurement.
If you’ve already driven course sales with short-form video, share examples or metrics and outline how you’d hit the ground running. Let’s start attracting students and growing revenue right away.