The Human-Kind Online Store (Content Creation Required)
Budget: €30 – €250 EUR
Project: Instagram Content Creator for Pre-Launch Brand (Human-Kind)
Overview
The Human-Kind online store is a feel-good Print-on-Demand brand inspired by vibrant colour, compassion, and embracing each other as we are. We are in the pre-launch phase and the Instagram account is already live with initial introductory posts.
The first step of the launch plan (account setup + brand direction) has been completed. I am now looking for a content-focused Instagram specialist to create a cohesive batch of ready-to-post pre-launch content aligned with a very specific visual and emotional direction.
This role is content creation only (not strategy or long-term management).
Scope of Work
You will be responsible for creating:
A pre-launch Instagram content pack (posts + reels) ready for posting
Content must be created by you using mockups, Canva, and brand assets
Copy (captions + hashtags) included for each post
Content should build excitement, brand warmth, and anticipation (not currently selling yet)
Brand Direction (Very Important)
This is non-negotiable and must be reflected across all content:
Visual Style
Use the Human-Kind colour palette (bright, happy, rainbow-inspired)
Simple, joyful, light-hearted aesthetic
Clean layouts, less is more
Consistent look and feel across all posts
Imagery
Focus on Human-Kind mockups (t-shirts, sweaters, totes)
Calm, cheerful, emotionally warm visuals
Specific use of Typography
Fonts should also reflect the feel of the colour palette
Overall Feel
Joy is simple
Kindness feels warm
Sophisticated simplicity
All posts must feel like they belong to the same brand family
Content Themes as an example
“We’ve launched / We’re here”
What Human-Kind stands for
Colour + kindness storytelling
Organic / eco-friendly product highlight
Teasers of key designs
Gentle call-to-action (follow, stay tuned)
Deliverables
A clearly labelled content pack (posts + reels)
Canva files shared or exported
Captions + hashtags provided per post
Content must be ready to post without further rework
Who This Is For
This project is ideal for someone who:
Has experience with brand-led Instagram content
Understands visual cohesion
Is comfortable creating mockups and static/reel content
Can follow a clear brand brief and execute independently
Budget & Timeline
Fixed fee: €150
Timeline: Short-term delivery (pre-launch content only)
Clear milestones will be agreed upfront
Overview
The Human-Kind online store is a feel-good Print-on-Demand brand inspired by vibrant colour, compassion, and embracing each other as we are. We are in the pre-launch phase and the Instagram account is already live with initial introductory posts.
The first step of the launch plan (account setup + brand direction) has been completed. I am now looking for a content-focused Instagram specialist to create a cohesive batch of ready-to-post pre-launch content aligned with a very specific visual and emotional direction.
This role is content creation only (not strategy or long-term management).
Scope of Work
You will be responsible for creating:
A pre-launch Instagram content pack (posts + reels) ready for posting
Content must be created by you using mockups, Canva, and brand assets
Copy (captions + hashtags) included for each post
Content should build excitement, brand warmth, and anticipation (not currently selling yet)
Brand Direction (Very Important)
This is non-negotiable and must be reflected across all content:
Visual Style
Use the Human-Kind colour palette (bright, happy, rainbow-inspired)
Simple, joyful, light-hearted aesthetic
Clean layouts, less is more
Consistent look and feel across all posts
Imagery
Focus on Human-Kind mockups (t-shirts, sweaters, totes)
Calm, cheerful, emotionally warm visuals
Specific use of Typography
Fonts should also reflect the feel of the colour palette
Overall Feel
Joy is simple
Kindness feels warm
Sophisticated simplicity
All posts must feel like they belong to the same brand family
Content Themes as an example
“We’ve launched / We’re here”
What Human-Kind stands for
Colour + kindness storytelling
Organic / eco-friendly product highlight
Teasers of key designs
Gentle call-to-action (follow, stay tuned)
Deliverables
A clearly labelled content pack (posts + reels)
Canva files shared or exported
Captions + hashtags provided per post
Content must be ready to post without further rework
Who This Is For
This project is ideal for someone who:
Has experience with brand-led Instagram content
Understands visual cohesion
Is comfortable creating mockups and static/reel content
Can follow a clear brand brief and execute independently
Budget & Timeline
Fixed fee: €150
Timeline: Short-term delivery (pre-launch content only)
Clear milestones will be agreed upfront