TGE REALTY SOCIAL MEDIA MANAGER

- [ ] SOCIAL MEDIA HANDLER
- [ ] Key responsibilities of a social media manager:
- [ ] Strategy development:
Create and implement a comprehensive social media strategy aligned with brand identity and marketing objectives. 
Content creation:
Generate engaging and relevant content across various social media platforms including text, images, videos, and stories, tailored to the target audience. 

- [ ] Content calendar management:
Plan and schedule social media posts across platforms to maintain consistent brand messaging and optimize posting times. 

- [ ] Community engagement:
Respond to comments, direct messages, and mentions promptly, fostering positive interactions and building relationships with followers. 

- [ ] Social listening:
Monitor social media conversations and trends to identify potential customer issues, opportunities for engagement, and brand mentions. 

- [ ] Analytics reporting:
Track key performance indicators (KPIs) like reach, impressions, engagement, and conversions to measure campaign success and identify areas for improvement. 

- [ ] Influencer marketing
Collaborate with influencers to create and promote brand content, expanding reach and credibility. 

- [ ] Paid social advertising:
Develop and manage paid social media campaigns across platforms to target specific demographics and achieve marketing goals. 

- [ ] Crisis management:
Respond to negative feedback or crises on social media in a timely and professional manner. 

- [ ] Stay updated:
Keep abreast of emerging social media trends, platform updates, and best practices to optimize strategies. 
- [ ] Required skills:
- [ ] Excellent writing and communication skills
- [ ] Creative and visual design skills
- [ ] Strong understanding of social media platforms and their analytics
- [ ] Data analysis and interpretation skills
- [ ] Project management and organizational abilities
- [ ] Digital marketing knowledge
- [ ] Ability to adapt to changing trends and algorithms 

Job Requirements: Social Media Handler
Key Responsibilities:
1. Strategy Development:
* Create and implement a comprehensive social media strategy aligned with brand identity and marketing objectives.
* Stay up-to-date with current industry trends and audience insights to refine strategies.
2. Content Creation:
* Produce engaging content for various social media platforms, including text, images, videos, and stories, ensuring relevance to the target audience.
* Maintain consistency in voice and tone across all social media content.
3. Content Calendar Management:
* Plan and schedule social media posts to ensure a consistent brand presence.
* Optimize posting times for maximum audience reach and engagement.
4. Community Engagement:
* Respond to comments, direct messages, and mentions in a timely and friendly manner.
* Foster positive interactions and build strong relationships with followers.
5. Social Listening:
* Monitor social media conversations and trends to identify customer concerns, engagement opportunities, and mentions of the brand.
* Take proactive steps in addressing issues and engaging with the audience.
6. Analytics Reporting:
* Track and analyze key performance indicators (KPIs) like reach, impressions, engagement, and conversions.
* Report on the effectiveness of campaigns and identify opportunities for optimization.
7. Influencer Marketing:
* Identify and collaborate with influencers to create brand-aligned content that promotes products/services.
* Build partnerships that enhance brand reach and credibility.
8. Paid Social Advertising:
* Develop and manage paid social media campaigns on various platforms (e.g., Facebook, Instagram, LinkedIn, etc.).
* Target specific demographics and optimize campaigns to meet marketing goals.
9. Crisis Management:
* Handle negative feedback or social media crises with professionalism and promptness.
* Develop and implement strategies to manage the brand's reputation online.
10. Stay Updated:
* Continuously monitor social media trends, platform updates, and industry best practices.
* Adapt strategies and content to ensure ongoing relevance and effectiveness.
Qualifications:
* Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
* Proven experience managing social media platforms for a brand or organization.
* Strong understanding of social media platforms, trends, and best practices.
* Experience with social media analytics tools (e.g., Google Analytics, Hootsuite, etc.).
* Knowledge of paid advertising strategies on platforms like Facebook, Instagram, and LinkedIn.
* Excellent written and verbal communication skills.
* Ability to work under pressure and manage multiple tasks simultaneously.
* Creative and innovative mindset with a passion for digital marketing.
* Strong attention to detail and a focus on results.
Preferred Skills:
* Experience with video production and editing.
* Familiarity with social media management tools like Buffer, Sprout Social, or similar.
* Prior experience in influencer marketing and partnerships.
* Ability to design engaging visuals using tools like Canva, Adobe Photoshop, etc.