Social Media marketer for home Maintenance Company
Budget: $10 – $30 USD
Social Media Marketing Specialist Needed for Home Maintenance Business
We are a home maintenance company seeking a proactive and hands-on Social Media Marketer to help elevate our online presence on Facebook and Instagram. The ideal candidate will have experience in managing social media accounts for local service businesses, particularly those in the home services or trades industry. Your role will be critical in keeping our feeds active, engaging, and strategically focused on attracting homeowners in our service area.
Scope of Work:
Content Creation and Strategy:
Create engaging content primarily centered around mobile-friendly posts, short-form video clips, Instagram Stories, and carousel posts that showcase our professional home maintenance services.
Focus on home improvement services including plumbing, electrical, landscaping, and general handyman services.
Develop and implement a content strategy that mixes educational posts, client testimonials, before-and-after project photos, seasonal tips, and maintenance reminders. The goal is to both inform and engage our local community while subtly promoting our services.
Ensure all content aligns with our brand voice and resonates with our target audience of homeowners.
Consistent Posting Schedule:
Manage and maintain a posting calendar with a clear, consistent schedule across Facebook and Instagram.
Ensure a blend of content types including promotional service highlights, behind-the-scenes glimpses of our team in action, customer success stories, and tips for home maintenance throughout the year.
Community Engagement and Management:
Respond to comments, direct messages, and service inquiries promptly to ensure potential leads are not left waiting.
Foster community engagement by encouraging interaction and conversation through comments, polls, Q&As, and interactive Stories.
Monitor social media activity regularly to ensure all inquiries are addressed within a reasonable timeframe.
Targeted Social Media Campaigns:
Develop and execute targeted outreach campaigns aimed at homeowners in our service area.
Utilize custom audiences, look-alike audiences, and geo-targeting strategies to ensure that our promotional content reaches the most relevant homeowners who are likely to convert to paying clients.
Create special offers, discounts, or seasonal promotions designed to generate leads and drive conversions.
Analytics and Reporting:
Provide weekly reports detailing key metrics like reach, engagement, click-through rates, and booked-service conversions.
Use the data to refine strategies and improve performance, ensuring we’re always optimizing for the best possible outcomes.
Assets Provided:
Raw footage of completed projects
High-quality branding assets (logos, color scheme, fonts)
Service details and descriptions for all offered services (plumbing, electrical, landscaping, etc.)
We are looking for a marketer who can take our assets and transform them into scroll-stopping content that encourages engagement, sparks interest, and ultimately drives bookings. If you're a creative, results-driven social media expert who loves working with home services brands, we'd love to hear from you.
This is a continuous job paid monthly based on achievements and deliverables with KPIs not fixed amount and not relying on media buying on facebook.
We are a home maintenance company seeking a proactive and hands-on Social Media Marketer to help elevate our online presence on Facebook and Instagram. The ideal candidate will have experience in managing social media accounts for local service businesses, particularly those in the home services or trades industry. Your role will be critical in keeping our feeds active, engaging, and strategically focused on attracting homeowners in our service area.
Scope of Work:
Content Creation and Strategy:
Create engaging content primarily centered around mobile-friendly posts, short-form video clips, Instagram Stories, and carousel posts that showcase our professional home maintenance services.
Focus on home improvement services including plumbing, electrical, landscaping, and general handyman services.
Develop and implement a content strategy that mixes educational posts, client testimonials, before-and-after project photos, seasonal tips, and maintenance reminders. The goal is to both inform and engage our local community while subtly promoting our services.
Ensure all content aligns with our brand voice and resonates with our target audience of homeowners.
Consistent Posting Schedule:
Manage and maintain a posting calendar with a clear, consistent schedule across Facebook and Instagram.
Ensure a blend of content types including promotional service highlights, behind-the-scenes glimpses of our team in action, customer success stories, and tips for home maintenance throughout the year.
Community Engagement and Management:
Respond to comments, direct messages, and service inquiries promptly to ensure potential leads are not left waiting.
Foster community engagement by encouraging interaction and conversation through comments, polls, Q&As, and interactive Stories.
Monitor social media activity regularly to ensure all inquiries are addressed within a reasonable timeframe.
Targeted Social Media Campaigns:
Develop and execute targeted outreach campaigns aimed at homeowners in our service area.
Utilize custom audiences, look-alike audiences, and geo-targeting strategies to ensure that our promotional content reaches the most relevant homeowners who are likely to convert to paying clients.
Create special offers, discounts, or seasonal promotions designed to generate leads and drive conversions.
Analytics and Reporting:
Provide weekly reports detailing key metrics like reach, engagement, click-through rates, and booked-service conversions.
Use the data to refine strategies and improve performance, ensuring we’re always optimizing for the best possible outcomes.
Assets Provided:
Raw footage of completed projects
High-quality branding assets (logos, color scheme, fonts)
Service details and descriptions for all offered services (plumbing, electrical, landscaping, etc.)
We are looking for a marketer who can take our assets and transform them into scroll-stopping content that encourages engagement, sparks interest, and ultimately drives bookings. If you're a creative, results-driven social media expert who loves working with home services brands, we'd love to hear from you.
This is a continuous job paid monthly based on achievements and deliverables with KPIs not fixed amount and not relying on media buying on facebook.