Social Media Strategist & Short-Form Video Editor
Budget: $2 – $8 USD
Title: Creative Content Strategist & Short-Form Editor — Wellness Brand TikTok & Instagram (Part-Time, Ongoing)
Category: Video Editing / Social Media Marketing
Skills tags: TikTok, Video Editing, Social Media Strategy, Content Creation, CapCut
Budget: $4–7 USD/hour
Type: Hourly, Ongoing
Description:
This is NOT a typical video editing job.
We're Tavo — an Irish functional wellness brand. Our product LiquidCalm just hit #1 on Amazon Ireland. We need a creative brain who can independently source, strategise, and produce 7 short-form videos per week for our TikTok and Instagram Reels.
Read this carefully — if you're someone who waits to be told what to edit, this isn't for you.
We need someone who can go out into the world of wellness TikTok, find what's working, understand WHY it's working, and remix it into something original for our brand. You're not just an editor. You're a content strategist who happens to know how to edit.
What you'll actually do:
Use Kalodata and TikTok to find high-performing videos (50k+ views) in the stress, anxiety, sleep, ADHD, self-care, and functional wellness space — every week, independently
Analyse why those videos performed — the hook, the pacing, the format, the emotional trigger
Take those insights and create 7 original videos per week for Tavo using a mix of formats: recuts with branding, text overlay/listicle style, green screen reactions, voiceover edits, stitch-style commentary — whatever fits
Add Tavo branding (logo, colours, captions in our voice) — subtle and native, not corporate
Write captions and select hashtags for each video
Prepare a weekly batch every Sunday/Monday for the founder to review and approve in one sitting
Once approved, schedule and post 1 video per day to TikTok and Instagram Reels
Stay on top of trending sounds, formats, and hooks — and bring ideas to us, not the other way around
The ideal person:
You're a TikTok native — you scroll it daily and you understand what makes people stop, watch, and engage
You can watch a video and instantly see how to remix it into something new
You think in hooks — you know the first 1–2 seconds decide everything
You understand the difference between content that looks good and content that performs
You're creative and self-directed — you don't need to be micromanaged
You know CapCut, Premiere Pro, or similar inside out
You've edited short-form content before and can show examples that prove it
Bonus: experience with Kalodata or TikTok analytics tools
Bonus: interest in wellness, mental health, or functional drinks
What this is NOT:
A job where we send you raw footage and you cut it — you source the material yourself
A job where you slap a logo on someone else's video and call it done
A job for someone who makes "nice" videos that get zero views — we need content that performs
Hours: 2–3 hours/day, Mon–Fri. Workflow is batch-based: research and edit early in the week, get approval, schedule for daily posting.
To be considered, answer these questions in your proposal:
Send 2–3 examples of short-form videos you've edited for TikTok or Instagram Reels. Links or Google Drive.
Go to TikTok right now. Find one viral video (50k+ views) about stress, anxiety, calm, or sleep. Send me the link and tell me: (a) why it went viral, and (b) how you'd remix it into a branded video for a functional calm drink.
What editing software do you use and how long does it take you to produce a 30–60 second video with captions, text overlays, and branding?
Your hourly rate and daily availability.
Proposals without these answers will be ignored. Generic "I am a professional editor" messages will be deleted immediately.
Category: Video Editing / Social Media Marketing
Skills tags: TikTok, Video Editing, Social Media Strategy, Content Creation, CapCut
Budget: $4–7 USD/hour
Type: Hourly, Ongoing
Description:
This is NOT a typical video editing job.
We're Tavo — an Irish functional wellness brand. Our product LiquidCalm just hit #1 on Amazon Ireland. We need a creative brain who can independently source, strategise, and produce 7 short-form videos per week for our TikTok and Instagram Reels.
Read this carefully — if you're someone who waits to be told what to edit, this isn't for you.
We need someone who can go out into the world of wellness TikTok, find what's working, understand WHY it's working, and remix it into something original for our brand. You're not just an editor. You're a content strategist who happens to know how to edit.
What you'll actually do:
Use Kalodata and TikTok to find high-performing videos (50k+ views) in the stress, anxiety, sleep, ADHD, self-care, and functional wellness space — every week, independently
Analyse why those videos performed — the hook, the pacing, the format, the emotional trigger
Take those insights and create 7 original videos per week for Tavo using a mix of formats: recuts with branding, text overlay/listicle style, green screen reactions, voiceover edits, stitch-style commentary — whatever fits
Add Tavo branding (logo, colours, captions in our voice) — subtle and native, not corporate
Write captions and select hashtags for each video
Prepare a weekly batch every Sunday/Monday for the founder to review and approve in one sitting
Once approved, schedule and post 1 video per day to TikTok and Instagram Reels
Stay on top of trending sounds, formats, and hooks — and bring ideas to us, not the other way around
The ideal person:
You're a TikTok native — you scroll it daily and you understand what makes people stop, watch, and engage
You can watch a video and instantly see how to remix it into something new
You think in hooks — you know the first 1–2 seconds decide everything
You understand the difference between content that looks good and content that performs
You're creative and self-directed — you don't need to be micromanaged
You know CapCut, Premiere Pro, or similar inside out
You've edited short-form content before and can show examples that prove it
Bonus: experience with Kalodata or TikTok analytics tools
Bonus: interest in wellness, mental health, or functional drinks
What this is NOT:
A job where we send you raw footage and you cut it — you source the material yourself
A job where you slap a logo on someone else's video and call it done
A job for someone who makes "nice" videos that get zero views — we need content that performs
Hours: 2–3 hours/day, Mon–Fri. Workflow is batch-based: research and edit early in the week, get approval, schedule for daily posting.
To be considered, answer these questions in your proposal:
Send 2–3 examples of short-form videos you've edited for TikTok or Instagram Reels. Links or Google Drive.
Go to TikTok right now. Find one viral video (50k+ views) about stress, anxiety, calm, or sleep. Send me the link and tell me: (a) why it went viral, and (b) how you'd remix it into a branded video for a functional calm drink.
What editing software do you use and how long does it take you to produce a 30–60 second video with captions, text overlays, and branding?
Your hourly rate and daily availability.
Proposals without these answers will be ignored. Generic "I am a professional editor" messages will be deleted immediately.