Social Media Marketing for Ethnic Wear Startup
Budget: ₹1,500 – ₹12,500 INR
Project: End-to-End Social Media Marketing for Saree Brand Launch
About the Brand
I am launching a new saree brand with a dedicated e-commerce website. The brand will focus on premium ethnic wear (sarees for bridal, festive, and casual occasions). Since this is a new launch, I need a social media marketing expert/freelancer who can manage everything end-to-end and help me build a strong online presence.
Scope of Work
The freelancer will handle complete organic social media marketing for Instagram, Facebook, and YouTube. Key responsibilities include:
1. Strategy & Branding
Develop a social media strategy tailored for a new saree brand.
Help finalize logo color palette and ensure brand consistency across platforms.
Create a 3-month content calendar.
2. Content Creation
Design static posts, carousels, and reels (fashion/lifestyle-focused).
Create engaging short-form videos for Instagram Reels & YouTube Shorts.
Add product highlights, collection stories, festival campaigns.
Edit & repurpose content from brand photoshoots (I will provide product photos).
3. Account Management
Daily/weekly posting on Instagram, Facebook, and YouTube.
Write captions, hashtags, and trending descriptions to maximize reach.
Community management (engage with followers, reply to comments, manage DMs).
4. Growth & Engagement
Implement strategies to grow followers organically.
Collaborate with influencers & UGC creators (Indian fashion/lifestyle niche).
Monitor competitors and suggest new content ideas.
5. Reporting & Analytics
Track performance (reach, engagement, follower growth, clicks).
Provide weekly and monthly reports with insights & improvement suggestions.
Deliverables
Minimum 12–15 posts/reels per month (flexible).
Regular posting schedule across Instagram, Facebook, and YouTube.
End-to-end account handling (content + posting + engagement + reporting).
Requirements from Freelancer
Proven experience in fashion/ethnic wear or lifestyle brands.
Strong content creation & editing skills (Photoshop/Canva + video editing).
Understanding of Indian festive calendar & cultural aesthetics.
Creative storytelling ability for ethnic wear.
Payment Model
I am looking for someone who can work on a fixed monthly cost + commission basis.
Commission will be based on actual conversions/sales generated from social media marketing.
This ensures a win–win model: guaranteed base fee + performance-based earning potential.
About the Brand
I am launching a new saree brand with a dedicated e-commerce website. The brand will focus on premium ethnic wear (sarees for bridal, festive, and casual occasions). Since this is a new launch, I need a social media marketing expert/freelancer who can manage everything end-to-end and help me build a strong online presence.
Scope of Work
The freelancer will handle complete organic social media marketing for Instagram, Facebook, and YouTube. Key responsibilities include:
1. Strategy & Branding
Develop a social media strategy tailored for a new saree brand.
Help finalize logo color palette and ensure brand consistency across platforms.
Create a 3-month content calendar.
2. Content Creation
Design static posts, carousels, and reels (fashion/lifestyle-focused).
Create engaging short-form videos for Instagram Reels & YouTube Shorts.
Add product highlights, collection stories, festival campaigns.
Edit & repurpose content from brand photoshoots (I will provide product photos).
3. Account Management
Daily/weekly posting on Instagram, Facebook, and YouTube.
Write captions, hashtags, and trending descriptions to maximize reach.
Community management (engage with followers, reply to comments, manage DMs).
4. Growth & Engagement
Implement strategies to grow followers organically.
Collaborate with influencers & UGC creators (Indian fashion/lifestyle niche).
Monitor competitors and suggest new content ideas.
5. Reporting & Analytics
Track performance (reach, engagement, follower growth, clicks).
Provide weekly and monthly reports with insights & improvement suggestions.
Deliverables
Minimum 12–15 posts/reels per month (flexible).
Regular posting schedule across Instagram, Facebook, and YouTube.
End-to-end account handling (content + posting + engagement + reporting).
Requirements from Freelancer
Proven experience in fashion/ethnic wear or lifestyle brands.
Strong content creation & editing skills (Photoshop/Canva + video editing).
Understanding of Indian festive calendar & cultural aesthetics.
Creative storytelling ability for ethnic wear.
Payment Model
I am looking for someone who can work on a fixed monthly cost + commission basis.
Commission will be based on actual conversions/sales generated from social media marketing.
This ensures a win–win model: guaranteed base fee + performance-based earning potential.