Social Media Expert for Sustainable Fashion
Budget: ₹1,500 – ₹12,500 INR
Role Overview
We are looking for a Freelance Social Media Marketing Expert to help us carve Bonkala’s niche in the highly competitive sustainable fashion space. This role calls for someone who not only understands content and ads but also knows how to build brand value and community from the ground up. You’ll play a key role in making Bonkala known, loved, and trusted by the right audience.
Key Responsibilities
Strategic Content Planning & Creation:
• Develop creative, brand-aligned content ideas across Instagram, LinkedIn, and other relevant platforms
• Plan content calendars with themes that resonate with Bonkala’s values and target market
• Create or supervise high-quality posts, reels, stories, and captions that drive engagement and growth
Performance-Driven Advertising:
• Strategize and run paid ad campaigns (Meta Ads primarily) targeting niche conscious consumers
• Identify and refine the right audience sets (eco-conscious women, sustainable shoppers, ethical fashion advocates)
• Track, analyze, and optimize campaign performance for maximum ROI
Brand Awareness & Positioning:
• Design and execute campaigns that boost visibility and brand recognition
• Identify and pitch collaboration opportunities with influencers, creators, or aligned communities
• Implement strategies to connect Bonkala with the right audience through storytelling, education, and lifestyle positioning
Growth & Community Building:
• Monitor and grow Bonkala’s follower base organically
• Engage with the audience meaningfully to build a loyal community
• Explore growth hacks and trending formats that fit the brand’s voice
Who You Are
• A seasoned freelancer with preferable experience in fashion, lifestyle, or conscious brands
• Deep understanding of Instagram algorithms, Meta Ads, and organic growth
• Strong creative eye + data-driven approach
• A storyteller with an authentic voice that can reflect Bonkala’s values
• Self-driven, reliable, and eager to contribute to a growing purpose-led brand
Nice to Have
• Experience with sustainable or ethical fashion labels
• Basic design skills (Canva/Photoshop) or the ability to direct creatives
• Familiarity with influencer marketing and partnerships
About Bonkala
Bonkala is an organic women’s wear label rooted in sustainability, conscious living, and timeless aesthetics. Built with love for nature and craftsmanship, Bonkala offers eco-friendly, artisan-led clothing for women who seek simplicity, comfort, and mindful fashion. We are on a mission to build a brand that reflects our values and resonates with women who care about what they wear and where it comes from.
We are looking for a Freelance Social Media Marketing Expert to help us carve Bonkala’s niche in the highly competitive sustainable fashion space. This role calls for someone who not only understands content and ads but also knows how to build brand value and community from the ground up. You’ll play a key role in making Bonkala known, loved, and trusted by the right audience.
Key Responsibilities
Strategic Content Planning & Creation:
• Develop creative, brand-aligned content ideas across Instagram, LinkedIn, and other relevant platforms
• Plan content calendars with themes that resonate with Bonkala’s values and target market
• Create or supervise high-quality posts, reels, stories, and captions that drive engagement and growth
Performance-Driven Advertising:
• Strategize and run paid ad campaigns (Meta Ads primarily) targeting niche conscious consumers
• Identify and refine the right audience sets (eco-conscious women, sustainable shoppers, ethical fashion advocates)
• Track, analyze, and optimize campaign performance for maximum ROI
Brand Awareness & Positioning:
• Design and execute campaigns that boost visibility and brand recognition
• Identify and pitch collaboration opportunities with influencers, creators, or aligned communities
• Implement strategies to connect Bonkala with the right audience through storytelling, education, and lifestyle positioning
Growth & Community Building:
• Monitor and grow Bonkala’s follower base organically
• Engage with the audience meaningfully to build a loyal community
• Explore growth hacks and trending formats that fit the brand’s voice
Who You Are
• A seasoned freelancer with preferable experience in fashion, lifestyle, or conscious brands
• Deep understanding of Instagram algorithms, Meta Ads, and organic growth
• Strong creative eye + data-driven approach
• A storyteller with an authentic voice that can reflect Bonkala’s values
• Self-driven, reliable, and eager to contribute to a growing purpose-led brand
Nice to Have
• Experience with sustainable or ethical fashion labels
• Basic design skills (Canva/Photoshop) or the ability to direct creatives
• Familiarity with influencer marketing and partnerships
About Bonkala
Bonkala is an organic women’s wear label rooted in sustainability, conscious living, and timeless aesthetics. Built with love for nature and craftsmanship, Bonkala offers eco-friendly, artisan-led clothing for women who seek simplicity, comfort, and mindful fashion. We are on a mission to build a brand that reflects our values and resonates with women who care about what they wear and where it comes from.