Media and Public Relations - Publicity -
Budget: $750 – $1,500 AUD
Position: Brand Promoter / Publicist – Hustle & Grace
I’m looking for an experienced brand promoter to help elevate Hustle & Grace — a premium coastal-luxe accessories brand — across social media, press, and partnerships.
Key Responsibilities
Strategy Development: Create a comprehensive brand promotion strategy tailored for social media and digital platforms.
Social Media Growth: Manage and expand our presence across Instagram, TikTok, and Facebook, with a focus on engagement and conversions.
Content Creation: Produce compelling, on-brand content that resonates with modern professional women and our lifestyle aesthetic.
Media & PR: Drive media and press exposure in fashion, lifestyle, and business outlets.
Influencer & Celebrity Placement: Secure strategic partnerships with influencers, tastemakers, and stylists to place our products in the right hands.
Events & Partnerships: Identify and coordinate collaborations, sponsorships, and event opportunities that align with our brand ethos.
Performance Tracking: Monitor analytics to measure impact, refine campaigns, and report results.
Ideal Skills & Experience
Proven track record in brand promotion and PR, ideally within fashion, accessories, or lifestyle industries.
Strong understanding of social media platforms, their algorithms, and growth tactics.
Excellent content creation and copywriting skills, with an eye for storytelling and aesthetics.
Established media contacts and influencer/celebrity networks are a major advantage.
Ability to analyze data, derive insights, and translate them into actionable strategies.
If you have experience building visibility for premium or lifestyle brands and can demonstrate results in both social media and PR, I’d love to hear from you. Please include relevant examples of your work in your application.
I’m looking for an experienced brand promoter to help elevate Hustle & Grace — a premium coastal-luxe accessories brand — across social media, press, and partnerships.
Key Responsibilities
Strategy Development: Create a comprehensive brand promotion strategy tailored for social media and digital platforms.
Social Media Growth: Manage and expand our presence across Instagram, TikTok, and Facebook, with a focus on engagement and conversions.
Content Creation: Produce compelling, on-brand content that resonates with modern professional women and our lifestyle aesthetic.
Media & PR: Drive media and press exposure in fashion, lifestyle, and business outlets.
Influencer & Celebrity Placement: Secure strategic partnerships with influencers, tastemakers, and stylists to place our products in the right hands.
Events & Partnerships: Identify and coordinate collaborations, sponsorships, and event opportunities that align with our brand ethos.
Performance Tracking: Monitor analytics to measure impact, refine campaigns, and report results.
Ideal Skills & Experience
Proven track record in brand promotion and PR, ideally within fashion, accessories, or lifestyle industries.
Strong understanding of social media platforms, their algorithms, and growth tactics.
Excellent content creation and copywriting skills, with an eye for storytelling and aesthetics.
Established media contacts and influencer/celebrity networks are a major advantage.
Ability to analyze data, derive insights, and translate them into actionable strategies.
If you have experience building visibility for premium or lifestyle brands and can demonstrate results in both social media and PR, I’d love to hear from you. Please include relevant examples of your work in your application.