Social Media Brand Awareness Campaign -- 2
Budget: ₹15,000 – ₹20,000 INR
I need a structured social-media strategy that raises brand awareness across Facebook, Instagram, LinkedIn, WhatsApp and TikTok. The focus is on consistent, memorable messaging rather than hard-sell ads, so the work centres on planning, creating and optimising organic content with the occasional boosted post when data shows it will extend reach cost-effectively.
Here is what will move the project forward:
• Strategy & calendar – map out a 60-day content calendar that blends feed posts, Stories/Reels and community engagement moments, all aligned to my existing brand guidelines.
• Creative production – design static visuals, short-form video and concise copy that feel native to each platform while keeping a unified brand voice.
• Scheduling & monitoring – publish through Buffer, Hootsuite or a similar tool, track key awareness metrics (reach, impressions, follower growth) and adjust timing or formats based on performance.
• Reporting – deliver a weekly snapshot and a wrap-up report with insights and next-step recommendations.
Brand assets, tone-of-voice documents and any past campaign data will be provided on day one. You are free to recommend additional tools or small paid boosts if they serve the awareness goal, but the core deliverable is a measurable jump in visibility and engagement across the five platforms above.
Here is what will move the project forward:
• Strategy & calendar – map out a 60-day content calendar that blends feed posts, Stories/Reels and community engagement moments, all aligned to my existing brand guidelines.
• Creative production – design static visuals, short-form video and concise copy that feel native to each platform while keeping a unified brand voice.
• Scheduling & monitoring – publish through Buffer, Hootsuite or a similar tool, track key awareness metrics (reach, impressions, follower growth) and adjust timing or formats based on performance.
• Reporting – deliver a weekly snapshot and a wrap-up report with insights and next-step recommendations.
Brand assets, tone-of-voice documents and any past campaign data will be provided on day one. You are free to recommend additional tools or small paid boosts if they serve the awareness goal, but the core deliverable is a measurable jump in visibility and engagement across the five platforms above.