Social Launch for Dog Daycare

Job ID: 39853188

Budget: $250 – $750 AUD

I’ve just opened a doggy day-care in Altona North, Victoria and need our social presence built from scratch and humming while I learn the ropes. Your first task is to create fresh, on-brand Instagram and Facebook business accounts, complete with bio, profile imagery, highlight covers and the first round of posts.

My main objective is simple: turn followers into confirmed daycare bookings. To do that, I’m leaning heavily on promotional offers and discounts—opening-week specials, multi-visit passes, referral perks—anything that nudges local dog owners to hit “Book Now.” Both platforms matter equally to me, so scheduling, community management and paid promotion should keep them in sync.

I’ll count on you to:
• Set up both accounts professionally, matching our logo, colours and voice.
• Build a 30-day content calendar focused on promo-driven posts, reels and stories.
• Run targeted ads within a 10-15 km radius of Altona North and optimise them for conversions.
• Handle daily engagement—DMs, comments, basic customer questions—so no enquiry is missed.
• Provide weekly insights on reach, click-throughs and, most importantly, bookings generated.
• Deliver a concise hand-over guide so I can eventually manage the pages confidently.

Experience with Meta Business Suite, Ads Manager and simple graphic tools (Canva, Lightroom, etc.) is essential, and a love of dogs never hurts. If you can start immediately and keep the tone friendly, local and irresistible to Melbourne pet parents, let’s talk.