Shopify Ads & Performance Marketing Specialist
Budget: ₹1,500 – ₹10,000 INR
Job Overview:
We are looking for an experienced Shopify Advertising & Sales Growth Specialist who can plan, execute, and optimize paid advertising campaigns to drive consistent sales and ROI for our Shopify store. The ideal candidate should have hands-on experience with Meta (Facebook & Instagram) Ads, Google Ads, and strong knowledge of conversion optimization.
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Key Responsibilities:
• Plan, create, and manage paid ad campaigns for Shopify store
• Run and optimize Facebook/Instagram Ads, Google Search, Display & Shopping Ads
• Conduct audience research, targeting, and retargeting strategies
• Create high-converting ad creatives and ad copies (or coordinate with designers)
• Optimize campaigns to improve ROAS, CTR, CPA, and conversion rate
• Analyze performance data and provide weekly/monthly performance reports
• Manage ad budgets efficiently to maximize sales and profitability
• Set up and manage Facebook Pixel, Google Analytics, GA4, and conversion tracking
• Perform A/B testing on creatives, copies, and landing pages
• Work on scaling winning campaigns and reducing ad waste
• Coordinate with the Shopify store team for offers, promotions, and product launches
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Required Skills & Experience:
• Proven experience running ads for Shopify / eCommerce stores
• Strong expertise in Meta Ads & Google Ads
• Knowledge of Shopify backend, product pages, and checkout flow
• Experience with conversion tracking, pixels, and analytics tools
• Ability to understand customer behavior and optimize funnels
• Data-driven mindset with strong analytical skills
• Ability to deliver measurable sales results
⸻
Preferred Qualifications:
• Experience scaling stores from low to high monthly revenue
• Knowledge of email/SMS marketing integration (Klaviyo, etc.)
• Experience with influencer or UGC-based ads
• Understanding of CRO (Conversion Rate Optimization)
• Prior experience in similar product categories (if applicable)
⸻
KPIs & Success Metrics:
• Increase in sales & revenue
• Improved ROAS and profitability
• Lower cost per acquisition (CPA)
• Consistent and scalable campaign performance
We are looking for an experienced Shopify Advertising & Sales Growth Specialist who can plan, execute, and optimize paid advertising campaigns to drive consistent sales and ROI for our Shopify store. The ideal candidate should have hands-on experience with Meta (Facebook & Instagram) Ads, Google Ads, and strong knowledge of conversion optimization.
⸻
Key Responsibilities:
• Plan, create, and manage paid ad campaigns for Shopify store
• Run and optimize Facebook/Instagram Ads, Google Search, Display & Shopping Ads
• Conduct audience research, targeting, and retargeting strategies
• Create high-converting ad creatives and ad copies (or coordinate with designers)
• Optimize campaigns to improve ROAS, CTR, CPA, and conversion rate
• Analyze performance data and provide weekly/monthly performance reports
• Manage ad budgets efficiently to maximize sales and profitability
• Set up and manage Facebook Pixel, Google Analytics, GA4, and conversion tracking
• Perform A/B testing on creatives, copies, and landing pages
• Work on scaling winning campaigns and reducing ad waste
• Coordinate with the Shopify store team for offers, promotions, and product launches
⸻
Required Skills & Experience:
• Proven experience running ads for Shopify / eCommerce stores
• Strong expertise in Meta Ads & Google Ads
• Knowledge of Shopify backend, product pages, and checkout flow
• Experience with conversion tracking, pixels, and analytics tools
• Ability to understand customer behavior and optimize funnels
• Data-driven mindset with strong analytical skills
• Ability to deliver measurable sales results
⸻
Preferred Qualifications:
• Experience scaling stores from low to high monthly revenue
• Knowledge of email/SMS marketing integration (Klaviyo, etc.)
• Experience with influencer or UGC-based ads
• Understanding of CRO (Conversion Rate Optimization)
• Prior experience in similar product categories (if applicable)
⸻
KPIs & Success Metrics:
• Increase in sales & revenue
• Improved ROAS and profitability
• Lower cost per acquisition (CPA)
• Consistent and scalable campaign performance