Ridgewood United - 16/12/2025 22:37 EST
Budget: $10 – $30 USD
I want to give my brand a consistent, eye-catching presence on Facebook and Instagram. The goal is simple: increase awareness among both new and existing audiences through visually engaging content.
Project overview
• Platforms: Facebook and Instagram only—no Twitter for now.
• Core objective: brand awareness, not direct sales or lead generation.
• Content formats: striking images and short videos (no plain text posts unless they support the visuals).
Scope of work
You will plan, create, publish, and monitor a steady stream of posts that fit our visual identity and tone. That includes basic audience research, hashtag strategy, scheduling in a tool such as Creator Studio, Buffer, or Hootsuite, and weekly performance checks in Meta Business Suite.
Deliverables
- 1-month content calendar with post captions and asset notes
- 12 branded images (story and feed sizes)
- 4 short videos/reels (≤30 s, formatted for both platforms)
- Weekly metrics snapshot (reach, impressions, engagement)
- End-of-month report summarising results and next-step recommendations
All graphics should follow our brand colours and typography (style guide provided after hire). Raw design files (PSD/AI or Canva links) must be included for future edits. Videos should be supplied in MP4 and sized for 1080 × 1920.
Acceptance criteria
• Every scheduled post publishes without error on the agreed dates.
• Engagement rate improves by at least 10 % compared with the previous month’s baseline.
• Reports show clear, actionable insights, not just raw numbers.
When responding, please share one campaign you ran that lifted brand awareness on Facebook or Instagram and note the primary tools you used.
Project overview
• Platforms: Facebook and Instagram only—no Twitter for now.
• Core objective: brand awareness, not direct sales or lead generation.
• Content formats: striking images and short videos (no plain text posts unless they support the visuals).
Scope of work
You will plan, create, publish, and monitor a steady stream of posts that fit our visual identity and tone. That includes basic audience research, hashtag strategy, scheduling in a tool such as Creator Studio, Buffer, or Hootsuite, and weekly performance checks in Meta Business Suite.
Deliverables
- 1-month content calendar with post captions and asset notes
- 12 branded images (story and feed sizes)
- 4 short videos/reels (≤30 s, formatted for both platforms)
- Weekly metrics snapshot (reach, impressions, engagement)
- End-of-month report summarising results and next-step recommendations
All graphics should follow our brand colours and typography (style guide provided after hire). Raw design files (PSD/AI or Canva links) must be included for future edits. Videos should be supplied in MP4 and sized for 1080 × 1920.
Acceptance criteria
• Every scheduled post publishes without error on the agreed dates.
• Engagement rate improves by at least 10 % compared with the previous month’s baseline.
• Reports show clear, actionable insights, not just raw numbers.
When responding, please share one campaign you ran that lifted brand awareness on Facebook or Instagram and note the primary tools you used.