Real Estate Social Media Expert -- 2
Budget: ₹12,500 – ₹37,500 INR
I’m looking for a seasoned partner to take full ownership of my real-estate brand’s online presence on a long-term, month-to-month basis. Instagram is the heartbeat of the strategy, and I want eye-catching Reels and other short-form videos that spotlight individual properties while subtly reinforcing the company’s credibility. You’ll still keep Facebook, LinkedIn and YouTube active and strategically aligned, but the day-to-day creative energy should centre on Instagram.
Here’s what the role covers:
• Content planning and execution
– Build a rolling content calendar.
– Script, storyboard or outline Reels and shorts for property showcases, then write scroll-stopping captions and hashtag sets.
• Paid acquisition
– Set up and optimise Meta Ads and Google Ads that funnel prospects to our landing pages or direct-message channels.
– Continuously split-test audiences, copy and creative for better cost-per-lead.
• Visibility boosters
– Basic on-page SEO and keyword optimisation for social posts, video descriptions and blog snippets so we rank for local intent searches.
• Performance tracking
– Provide a concise monthly report showing reach, engagement, lead volume and conversion metrics, plus next-step recommendations.
Real-estate marketing experience is highly preferred, especially if you’ve driven qualified buyer or seller leads in the past. Familiarity with tools like Meta Business Suite, Ads Manager, Google Ads, Canva, Later or similar planners is important; advanced video editing skills in CapCut, Premiere Pro or Final Cut will be a definite plus.
If you can bring fresh creative ideas, deliver measurable results and proactively suggest improvements each month, let’s talk through scope and agree on a results-based fee structure.
Here’s what the role covers:
• Content planning and execution
– Build a rolling content calendar.
– Script, storyboard or outline Reels and shorts for property showcases, then write scroll-stopping captions and hashtag sets.
• Paid acquisition
– Set up and optimise Meta Ads and Google Ads that funnel prospects to our landing pages or direct-message channels.
– Continuously split-test audiences, copy and creative for better cost-per-lead.
• Visibility boosters
– Basic on-page SEO and keyword optimisation for social posts, video descriptions and blog snippets so we rank for local intent searches.
• Performance tracking
– Provide a concise monthly report showing reach, engagement, lead volume and conversion metrics, plus next-step recommendations.
Real-estate marketing experience is highly preferred, especially if you’ve driven qualified buyer or seller leads in the past. Familiarity with tools like Meta Business Suite, Ads Manager, Google Ads, Canva, Later or similar planners is important; advanced video editing skills in CapCut, Premiere Pro or Final Cut will be a definite plus.
If you can bring fresh creative ideas, deliver measurable results and proactively suggest improvements each month, let’s talk through scope and agree on a results-based fee structure.