Real Estate Social Media Content & Strategy
Budget: $250 – $750 USD
Hello,
We are building a real estate sales & marketing brand (Germany). Our goal is to set up a strong social media lead machine from scratch and generate inquiries/leads via Instagram (TikTok optional, Facebook optional).
IMPORTANT: We handle all customer communication (DMs/calls). You only create content, plan it, and schedule it.
- Goal
Short-form content that generates inquiries (DM keyword / link clicks / form submissions), not just reach.
- Paid Pilot Project (7 days)
Deliver within 7 days:
1) 2 Reels (20–30s each) from our raw footage/photos (subtitles + hook + CTA)
2) 1 Carousel (6 slides) in Canva (clean, modern, consistent branding)
3) 3 Story templates + a simple story flow (poll/Q&A/CTA)
4) A mini 7-day posting plan (what to post + CTA + goal)
We are planning to run multiple real estate campaigns (sometimes in parallel). Each property project will typically run about 3–6 months. For every project we need consistent social media campaigns to build a solid buyer base and generate inquiries. If the pilot goes well, we’d love to continue long-term on a monthly retainer.
Content style note: Face-to-camera is optional. Voiceover or text-on-screen formats are totally fine if the content is clear and high-converting.
- Monthly Ongoing (after pilot)
Please propose pricing in 2 options:
A) Hourly rate + estimated hours/month
B) Monthly retainer package
Include estimated hours for:
- 1 Reel (20–30s, subtitles, hook, CTA)
- 1 Carousel (6 slides in Canva)
- Story assets
- Content planning + scheduling
- Weekly mini report
Target deliverables per month (adjustable):
- 12 Reels (3/week)
- 6 Carousels (1–2/week)
- 20 Story assets (e.g., 4 story sequences x 5 screens incl. polls/Q&A/CTA)
- Scheduling/Publishing included (Meta Business Suite or similar)
- 1x weekly mini report (watch time, saves, shares, profile visits, link clicks, inquiries)
What we provide
- Raw material (videos/photos/renders), property key facts, brand direction
- Quick feedback (within 24h)
- Canva Brand Kit / colors / fonts (or we share our CI)
Must-have skills
- Strong Reels editing (CapCut / Premiere / similar), subtitles, fast pacing, hooks
- Canva design (carousels/stories)
- Content planning + scheduling workflow
- Performance mindset (lead generation / direct response)
- English is OK. German is NOT required, but you must work with our caption templates (we approve final German captions).
- No invented numbers or fake claims — ask if unsure.
- How to apply (please include)
1) 2–3 Reel examples you edited (links)
2) 1–2 Canva carousel examples
3) Tools you use + weekly availability
4) Your price for the 7-day pilot
5) Start your message with the code word: MOSAIC (applications without it will be ignored)
How we evaluate your pilot
- Hook in first 1–2 seconds
- Clean editing + readable subtitles
- Clear value/offer
- Consistent branding/typography
- Strong CTA that drives inquiries
Note: No community management, no replying to DMs/comments. Only content + plan + scheduling.
We are building a real estate sales & marketing brand (Germany). Our goal is to set up a strong social media lead machine from scratch and generate inquiries/leads via Instagram (TikTok optional, Facebook optional).
IMPORTANT: We handle all customer communication (DMs/calls). You only create content, plan it, and schedule it.
- Goal
Short-form content that generates inquiries (DM keyword / link clicks / form submissions), not just reach.
- Paid Pilot Project (7 days)
Deliver within 7 days:
1) 2 Reels (20–30s each) from our raw footage/photos (subtitles + hook + CTA)
2) 1 Carousel (6 slides) in Canva (clean, modern, consistent branding)
3) 3 Story templates + a simple story flow (poll/Q&A/CTA)
4) A mini 7-day posting plan (what to post + CTA + goal)
We are planning to run multiple real estate campaigns (sometimes in parallel). Each property project will typically run about 3–6 months. For every project we need consistent social media campaigns to build a solid buyer base and generate inquiries. If the pilot goes well, we’d love to continue long-term on a monthly retainer.
Content style note: Face-to-camera is optional. Voiceover or text-on-screen formats are totally fine if the content is clear and high-converting.
- Monthly Ongoing (after pilot)
Please propose pricing in 2 options:
A) Hourly rate + estimated hours/month
B) Monthly retainer package
Include estimated hours for:
- 1 Reel (20–30s, subtitles, hook, CTA)
- 1 Carousel (6 slides in Canva)
- Story assets
- Content planning + scheduling
- Weekly mini report
Target deliverables per month (adjustable):
- 12 Reels (3/week)
- 6 Carousels (1–2/week)
- 20 Story assets (e.g., 4 story sequences x 5 screens incl. polls/Q&A/CTA)
- Scheduling/Publishing included (Meta Business Suite or similar)
- 1x weekly mini report (watch time, saves, shares, profile visits, link clicks, inquiries)
What we provide
- Raw material (videos/photos/renders), property key facts, brand direction
- Quick feedback (within 24h)
- Canva Brand Kit / colors / fonts (or we share our CI)
Must-have skills
- Strong Reels editing (CapCut / Premiere / similar), subtitles, fast pacing, hooks
- Canva design (carousels/stories)
- Content planning + scheduling workflow
- Performance mindset (lead generation / direct response)
- English is OK. German is NOT required, but you must work with our caption templates (we approve final German captions).
- No invented numbers or fake claims — ask if unsure.
- How to apply (please include)
1) 2–3 Reel examples you edited (links)
2) 1–2 Canva carousel examples
3) Tools you use + weekly availability
4) Your price for the 7-day pilot
5) Start your message with the code word: MOSAIC (applications without it will be ignored)
How we evaluate your pilot
- Hook in first 1–2 seconds
- Clean editing + readable subtitles
- Clear value/offer
- Consistent branding/typography
- Strong CTA that drives inquiries
Note: No community management, no replying to DMs/comments. Only content + plan + scheduling.