Premium Women’s Fitness Brand Visuals

Title:
Create Web Content and Hero Visuals for Premium Women’s Fitness Brand (Cycle-Based Training)

Description:
We are building the website for HERA, a high-end women’s personal training brand based in Berlin. The brand focuses on cycle-synced strength training, grounded in medical science, emotional intelligence, and daily-life alignment. This is not a “wellness” brand — it is a structured, results-driven method tailored for real women at all hormonal stages (PCOS, postpartum, perimenopause, etc).

We are looking for an expert or team to help us with the following:

1. Website Content Creation (English)
• Rewriting and refining website copy (approx. 6–8 sections)
• Tone: professional, minimal, emotionally intelligent, medically accurate
• Must avoid vague or fluffy wellness language
• Copy should feel like a trusted expert or coach speaking
• Style inspiration: Apple, Nike Women, FORM, Levels Health, WHOOP
• Must include strong, clear CTA structure
• Focus on hormone-aligned performance, not motivational phrases

2. Hero Section Visual Concept (image or AI-based acceptable)
• Create a powerful visual for the homepage hero section
• Should feature a real woman in a training context (focused, not posed)
• No generic yoga or stock images
• Optional: a split-screen or progression-based image to represent different cycle phases
• Visual tone: minimal, clean, elegant, medically intelligent

3. Cycle Timeline Visual
• A clear, branded visual breakdown of the four phases of the female cycle:
• Menstrual
• Follicular
• Ovulation
• Luteal
• Each phase should include a short training description
• Visual style should feel like an insight tool, not a typical infographic
• Should match the brand’s overall clean and scientific feel

Target Audience:
• Women aged 25–45
• Urban professionals, students, and mothers
• Facing challenges like fatigue, irregular cycles, PCOS, anxiety, postpartum recovery, or performance drops
• Seeking structure, support, and medically aligned coaching

Reference Brands:
• FORM (weareform.com)
• P.volve
• Levels Health
• Nike Women
• WHOOP
• Apple Fitness+

We Will Provide:
• Brand tone and reference documents
• Draft section titles, headlines, and initial content
• Medical/training insights from certified professionals
• Access to current Webflow layout (optional)

Deliverables:
• Final web copy in Google Doc or similar format
• 1–2 hero image concepts (AI-generated, edited stock, or original design)
• 1 cycle training timeline graphic (optimized for Webflow)

Tools Preferred:
• Content: Google Docs, Notion
• Design: Photoshop, Illustrator, Midjourney, DALL·E, or equivalent
• Optional: Webflow-optimized delivery

Budget:
Please quote for the full project or propose milestone-based pricing.

To Apply:
• Share 2–3 examples of relevant brand content or fitness/health projects
• Briefly describe how you would visualize a hormone-aligned training system
• Include expected timeline for first draft and final delivery