Podcast Promotion & Guest Outreach
Budget: ₹400 – ₹1,000 INR
I host a growing podcast and I’m looking for a marketer who can both expand our audience and actively secure new interviewees. Your day-to-day work will center on two areas.
First, social media. I already promote the show online, but I need sharper direction and a steady flow of original posts that go out at the frequency we agree on. Facebook and Instagram are the priorities, so you should feel comfortable planning short-form content, writing captions, and scheduling each piece to land at the ideal time for engagement. I’ll lean on you for guidance on tone, hashtags, reel ideas, cross-promotion tactics—anything that helps keep our feed lively and our listeners talking.
Second, guest outreach. I have a list of potential guests plus room for your own research. You’ll make cold calls, send concise pitches, and follow up until we lock in recordings. Confidence on the phone, a personable writing style, and an ability to track conversation history are essential here; a background in booking or PR will be a real advantage.
The deliverables are straightforward:
• A weekly social media calendar with all copy, visuals, and posting times ready to go.
• Regular reports showing follower growth, reach, and click-throughs so we can fine-tune the strategy.
• A running log of outreach activity that shows who was contacted, when, and the current status.
If you enjoy blending creative content with proactive relationship-building, I’d love to hear how you’d approach the first month.
First, social media. I already promote the show online, but I need sharper direction and a steady flow of original posts that go out at the frequency we agree on. Facebook and Instagram are the priorities, so you should feel comfortable planning short-form content, writing captions, and scheduling each piece to land at the ideal time for engagement. I’ll lean on you for guidance on tone, hashtags, reel ideas, cross-promotion tactics—anything that helps keep our feed lively and our listeners talking.
Second, guest outreach. I have a list of potential guests plus room for your own research. You’ll make cold calls, send concise pitches, and follow up until we lock in recordings. Confidence on the phone, a personable writing style, and an ability to track conversation history are essential here; a background in booking or PR will be a real advantage.
The deliverables are straightforward:
• A weekly social media calendar with all copy, visuals, and posting times ready to go.
• Regular reports showing follower growth, reach, and click-throughs so we can fine-tune the strategy.
• A running log of outreach activity that shows who was contacted, when, and the current status.
If you enjoy blending creative content with proactive relationship-building, I’d love to hear how you’d approach the first month.