QR Pet Safety Brand Social Media Kick-off
Budget: $250 – $750 USD
About ScanMyPetNow
ScanMyPetNow.com is preparing to launch an affordable QR pet identification tag for dogs and cats. When a tag is scanned, a finder can access owner-authorized pet information and contact options through the pet’s online profile.
We are seeking an experienced social-media freelancer to plan, create, and execute our initial organic launch campaign.
Budget and Project Term
Fixed budget: $500
Initial project term: Approximately 30 days
Planned website go-live: September 1, 2026
Expected project start: Approximately two weeks before go-live
The website must pass final testing before public launch content is released. Content preparation may begin earlier, but the publishing schedule must remain coordinated with the confirmed website launch date. If the go-live date changes, the social-media launch schedule will move accordingly.
Scope and Deliverables
Review ScanMyPetNow.com, the product information, demonstration pet profile, brand materials, photographs, and available video clips.
Develop a concise 30-day organic launch strategy for Facebook, Instagram, and TikTok.
Optimize or assist with the setup of the three social-media profiles, including descriptions, links, branding, and calls to action.
Create 10 original pieces of launch content:
Eight branded static or carousel posts
Two short-form videos or Reels created from client-supplied photographs and video clips
Adapt and cross-post the 10 content pieces appropriately across Facebook, Instagram, and TikTok. We are not requesting 30 separate original posts.
Write all captions, calls to action, hashtags, and recommended posting times.
Prepare a content calendar covering:
Pre-launch brand awareness
Launch-day announcement
How the QR pet tag works
Benefits for dog and cat owners
Lost-pet preparedness
Online pet-profile demonstration
Product features and specifications
Post-launch follow-up
Submit content for approval before publication. One reasonable revision round per content batch is included.
Schedule and publish all approved content.
Monitor comments during launch week and notify the owner of questions requiring a business response. This does not include continuous daily customer-service management.
Provide a final performance report covering:
Reach and impressions
Engagement
Profile growth
Website clicks
Best-performing content
Recommendations for the next 30 days
Deliver all editable Canva files, original videos, captions, calendars, reports, and related work product. ScanMyPetNow will own the completed materials following payment.
Brand and Product Requirements
ScanMyPetNow is a non-battery QR pet identification and safety product. It is not a GPS tracker and does not provide continuous or live location tracking. Location information is available only when a finder voluntarily shares it.
The product does not guarantee recovery of a missing pet and does not replace microchipping or veterinary care.
The selected freelancer must not make unsupported claims involving:
Guaranteed pet recovery
Live or continuous GPS tracking
Veterinary endorsements
Automatic veterinary or rescue-network alerts
Medical or emergency-treatment benefits
Client Will Provide
Logo and brand information
Available product and pet photographs
Available video clips
Website and demonstration-profile access
Product specifications and approved features
Review and approval of content
Appropriate social-platform access after selection
Not Included
Paid advertising or advertising spend
Influencer fees or a separate influencer-outreach campaign
Professional photography or filming
Website development
Continuous customer-service management
Guaranteed followers, website traffic, conversions, or sales
Required Experience
Social-media experience with pet, consumer-product, e-commerce, or startup brands
Strong Canva and short-form video skills
Excellent written English
Experience supporting a new product or brand launch
Ability to follow approved product language and advertising-claim restrictions
Reliable communication and adherence to deadlines
Required Proof of Experience and Results
Applicants must provide at least two relevant examples or brief case studies. For each example, include:
Business or product category
Your exact responsibilities
Platforms managed
Length of engagement
Starting and ending follower counts, if available
Reach, engagement, website clicks, leads, conversions, or sales
Whether the results were organic, paid, or a combination
Approximate advertising spend if paid advertising contributed
Links, screenshots, analytics reports, or other reasonable supporting evidence
Please identify which results were personally produced by you rather than by an agency or larger team. Confidential information may be redacted, but the evidence must still show meaningful dates, metrics, and results.
Large follower counts alone will not be considered sufficient proof of success. We are particularly interested in engagement, website traffic, inquiries, conversions, or other measurable business results.
Application Questions
Please include the following with your proposal:
Two relevant social-media examples or case studies with supporting performance data.
A brief explanation of how you would introduce ScanMyPetNow before launch.
One original sample post or Reel concept for ScanMyPetNow.
Confirmation that you accept the complete scope and $500 fixed budget.
Confirmation that editable source files and full ownership rights are included.
Confirmation that your work samples and performance claims accurately represent your contribution.
Confirmation that you can begin approximately two weeks before the confirmed go-live date.
Your expected turnaround time for the initial strategy and content calendar.
Proposals that do not address ScanMyPetNow, the required deliverables, and the requested proof of results will not be considered.
Proposed Milestones
$100: Launch strategy and 30-day content calendar approved
$250: All content, captions, and editable files approved and scheduled
$150: Campaign completed and final performance report delivered
Milestones will be released only after the corresponding deliverables have been reviewed and accepted.
ScanMyPetNow.com is preparing to launch an affordable QR pet identification tag for dogs and cats. When a tag is scanned, a finder can access owner-authorized pet information and contact options through the pet’s online profile.
We are seeking an experienced social-media freelancer to plan, create, and execute our initial organic launch campaign.
Budget and Project Term
Fixed budget: $500
Initial project term: Approximately 30 days
Planned website go-live: September 1, 2026
Expected project start: Approximately two weeks before go-live
The website must pass final testing before public launch content is released. Content preparation may begin earlier, but the publishing schedule must remain coordinated with the confirmed website launch date. If the go-live date changes, the social-media launch schedule will move accordingly.
Scope and Deliverables
Review ScanMyPetNow.com, the product information, demonstration pet profile, brand materials, photographs, and available video clips.
Develop a concise 30-day organic launch strategy for Facebook, Instagram, and TikTok.
Optimize or assist with the setup of the three social-media profiles, including descriptions, links, branding, and calls to action.
Create 10 original pieces of launch content:
Eight branded static or carousel posts
Two short-form videos or Reels created from client-supplied photographs and video clips
Adapt and cross-post the 10 content pieces appropriately across Facebook, Instagram, and TikTok. We are not requesting 30 separate original posts.
Write all captions, calls to action, hashtags, and recommended posting times.
Prepare a content calendar covering:
Pre-launch brand awareness
Launch-day announcement
How the QR pet tag works
Benefits for dog and cat owners
Lost-pet preparedness
Online pet-profile demonstration
Product features and specifications
Post-launch follow-up
Submit content for approval before publication. One reasonable revision round per content batch is included.
Schedule and publish all approved content.
Monitor comments during launch week and notify the owner of questions requiring a business response. This does not include continuous daily customer-service management.
Provide a final performance report covering:
Reach and impressions
Engagement
Profile growth
Website clicks
Best-performing content
Recommendations for the next 30 days
Deliver all editable Canva files, original videos, captions, calendars, reports, and related work product. ScanMyPetNow will own the completed materials following payment.
Brand and Product Requirements
ScanMyPetNow is a non-battery QR pet identification and safety product. It is not a GPS tracker and does not provide continuous or live location tracking. Location information is available only when a finder voluntarily shares it.
The product does not guarantee recovery of a missing pet and does not replace microchipping or veterinary care.
The selected freelancer must not make unsupported claims involving:
Guaranteed pet recovery
Live or continuous GPS tracking
Veterinary endorsements
Automatic veterinary or rescue-network alerts
Medical or emergency-treatment benefits
Client Will Provide
Logo and brand information
Available product and pet photographs
Available video clips
Website and demonstration-profile access
Product specifications and approved features
Review and approval of content
Appropriate social-platform access after selection
Not Included
Paid advertising or advertising spend
Influencer fees or a separate influencer-outreach campaign
Professional photography or filming
Website development
Continuous customer-service management
Guaranteed followers, website traffic, conversions, or sales
Required Experience
Social-media experience with pet, consumer-product, e-commerce, or startup brands
Strong Canva and short-form video skills
Excellent written English
Experience supporting a new product or brand launch
Ability to follow approved product language and advertising-claim restrictions
Reliable communication and adherence to deadlines
Required Proof of Experience and Results
Applicants must provide at least two relevant examples or brief case studies. For each example, include:
Business or product category
Your exact responsibilities
Platforms managed
Length of engagement
Starting and ending follower counts, if available
Reach, engagement, website clicks, leads, conversions, or sales
Whether the results were organic, paid, or a combination
Approximate advertising spend if paid advertising contributed
Links, screenshots, analytics reports, or other reasonable supporting evidence
Please identify which results were personally produced by you rather than by an agency or larger team. Confidential information may be redacted, but the evidence must still show meaningful dates, metrics, and results.
Large follower counts alone will not be considered sufficient proof of success. We are particularly interested in engagement, website traffic, inquiries, conversions, or other measurable business results.
Application Questions
Please include the following with your proposal:
Two relevant social-media examples or case studies with supporting performance data.
A brief explanation of how you would introduce ScanMyPetNow before launch.
One original sample post or Reel concept for ScanMyPetNow.
Confirmation that you accept the complete scope and $500 fixed budget.
Confirmation that editable source files and full ownership rights are included.
Confirmation that your work samples and performance claims accurately represent your contribution.
Confirmation that you can begin approximately two weeks before the confirmed go-live date.
Your expected turnaround time for the initial strategy and content calendar.
Proposals that do not address ScanMyPetNow, the required deliverables, and the requested proof of results will not be considered.
Proposed Milestones
$100: Launch strategy and 30-day content calendar approved
$250: All content, captions, and editable files approved and scheduled
$150: Campaign completed and final performance report delivered
Milestones will be released only after the corresponding deliverables have been reviewed and accepted.